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Out of the Lab and Into the Newsroom

Johnson & Johnson Innovation, JLABS

Tuesday, 3 October 2017 from 11:30 to 14:30 (BST)

Out of the Lab and Into the Newsroom

Registration Information

Registration Type Sales End Price Fee Quantity
General Public 2 Oct 2017 £20.00 £1.83
Student/Academic 2 Oct 2017 £15.00 £1.52
At the Door Not Started £30.00 £2.45
Media 2 Oct 2017 Free £0.00

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Event Details

JLABS SAN DIEGO EVENTYou've got your cutting-edge technology, you've raised money, and your company is making some great headway on the R&D front. You're ready to bring your company out of stealth mode and into the limelight, but you don't know how. In this three-part workshop event, we'll explore how to take your story out of the laboratory and into the headlines:

  • First, a panel of industry reporters will provide insight into how they like to be pitched, what makes something "newsworthy" and what they are looking for to include in coverage.
  • Second, in a working session, seasoned communications professionals will help you craft your story using a framework that works well for telling life science stories that resonate with multiple audiences.
  • Finally you'll have a chance to pitch the reporters in attendance who will each select one company that will be the subject of a one-on-one background interview at a later date.


Key topics will include:

  • What makes a story "newsworthy"?
  • What's the best way to pitch a reporter?
  • How do you translate complex science into a story others can understand?
  • Tips for your interview

The workshop will be led by Ogilvy HealthPR London.


Speakers
Lisa Melton | Senior News Editor, Nature Biotechnology read bio»
Tim Revell
| Reporter, New Scientist read bio»
Simon Stebbing
| Managing Partner, Ogilvy Healthworld read bio»


Agenda

11:30 | Registration Opens, Lunch, and Networking
12:00 | Panel Discussion
13:00 | Hands-on Working Session
13:45 | Story Pitching
14:30 | Programme Close

Who should attend
This workshop is ideal for inventors in academic centers and hospitals, and early stage healthcare start-ups in the pharma, medical device, consumer health and digital innovation areas.


Location
Sea Containers House
20 Upper Ground
London, United Kingdom SE1 9PD


Event Partners




Speakers' biographies
Lisa Melton | Senior News Editor, Nature Biotechnology
Lisa Melton is Senior news editor at Nature Biotechnology. She previously worked as a reporter for the Novartis Foundation in London and the Wellcome Trust. Her articles have been published in New Scientist, The Times, Nature and Scientific American among others.

Lisa is a lecturer at University of the West of England Bristol's MSc in Science Communication. Lisa has a PhD in Gut Immunology, and a degree in Biochemistry from Buenos Aires University in Argentina.
Connect with Lisa: Connect on LinkedIn


Tim Revell | Reporter, New Scientist


Timothy Revell is an award-winning writer and presenter. He works as a technology and maths reporter at New Scientist, and is a regular guest on the BBC radio show The Naked Scientists. He is the author of Man Vs Maths and has a PhD in computer science..
Connect with Tim: Connect on LinkedIn


Simon Stebbing | Managing Partner, Ogilvy Healthworld
When Simon first started out in 1997 Simon worked at Octagon Sports Marketing where he worked across the FIFA World Cup 1998 and UEFA European Football Championships 2000 sponsorship rights (instore and experiential) and event coordination for Sony PlayStation, Procter & Gamble Pringles, Sportal, Cereal partners and Hyundai Motors.

Simon has vast experience within the Ogilvy Group, with a background at OgilvyOne where he spent over 4 years working across Cisco Systems throughout Europe, Ford Motor Company in the UK, American Express across emerging markets, Samsung Mobile across Europe and Premium TV's subscription based online football rights.

Simon was at Syzygy UK where he ran the Mazda Motor Europe digital account. This included the main central Mazda clients as well as the activities in over 26 European markets. Other than the strategic direction and relationship with the clients, he was responsible for the main Mazda portals, BT-50, Mazda2, Mazda3, Mazda5, Mazda6, CX-7 and CX-9 campaigns across Europe including eCRM, display advertising, SEO, CMS, tracking, campaign site activity and social media.

5 years ago, Simon ran OgilvyAction Digital (now Geometry Global) across brands such as Coca Cola and Vodafone before creating the digital arm of Ogilvy Healthworld. Since 2012, Simon has grown and developed the OHW digital offering and expertise to a team of more than 40 and has been client lead across global portfolios such as Roche, AZ and Lilly. His strategic pharma experience includes prelaunch, launch, congress, online media, web, mobile and edetails.
Connect with Simon: Connect on LinkedIn

Do you have questions about Out of the Lab and Into the Newsroom? Contact Johnson & Johnson Innovation, JLABS

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When & Where


Sea Containers House
20 Upper Ground
SE1 9PD London
United Kingdom

Tuesday, 3 October 2017 from 11:30 to 14:30 (BST)


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Organiser

Johnson & Johnson Innovation, JLABS

About Johnson & Johnson Innovation, JLABS
Johnson & Johnson Innovation, JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS is open to entrepreneurs across a broad healthcare spectrum including pharmaceutical, medical device, consumer and digital health sectors. The JLABS flagship opened in 2012 in San Diego at Janssen's West Coast Research Center, and since then has grown to eight locations including the Bay Area, Boston & Lowell, MA, Houston, Toronto and a ninth location, New York City, launching in 2018. For more information please visit jlabs.jnjinnovation.com.

About Johnson & Johnson Innovation
Johnson & Johnson Innovation Limited focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson's global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers, Johnson & Johnson Innovation | JLABS, Johnson & Johnson Innovation - JLINX, Johnson & Johnson Innovation - JJDC, and and our Business Development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. For more information please visit www.jnjinnovation.com or follow @JNJInnovation.

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Out of the Lab and Into the Newsroom
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