Outdoor Scotland Tourism Strategy Regional Workshop 16th December Inverurie

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Garioch Heritage Centre,

Locoworks Road


AB51 4FY

United Kingdom

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Event description
Outdoors Scotland Tourism Strategy Regional Workshop 16th December

About this event


There is increasing recognition of the value of the outdoors to the Scottish economy and the role it plays in supporting sustainable economic growth by creating employment, sustaining tourism spend and enhancing the profile of Scotland through the promotion of its natural landscape and scenery.

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine, outdoor and wildlife activities aligned to the STERG National Action Plan and Scotland Outlook 2030 National Tourism Strategy.

Marine, outdoor and wildlife activities provide the backdrop to Scotland’s experience proposition and for the Outdoors Scotland Tourism Strategy are defined as:

“An authentic and memorable experience involving visitors actively engaging with nature and culture and connecting with the outdoors. It is any outdoor activity or journey that takes place in a natural land or marine environment. Its about outdoor experiences that are unique and individual for each visitor, matching their interests, providing a sense of personal achievement and creating their own lasting memories”.

Regional Workshops

A series of geographical participative interactive workshops for the industry are being held. The workshops will be interactive and we will share with participants the key findings from Stage 1 and the results of the primary UK Consumer reserach undertaken by 56 Degree Insight. Importantly we are looking to gather your views in assessing the past, success to date, challenges and ways forward in shaping and delivering the Outdoors Scotland Tourism Strategy.

The workshops are open to any business, community group, local authority with an interest in Marine, Adventure or Wildlife Tourism.

The regional workshop dates are:

Dates Event / Region

Wednesday 10th November; 2.00 - 5.00 Ayrshire & Arran, location Irvine

Thursday 11th November 2.00 - 5.00 Taycountry - Perth / Dundee/ Fife and Angus, location Dundee

Monday 29th November 2.00 - 5.00 Greater Glasgow & Clyde Valley, Inverclyde & Bute, location Greenock

Tuesday 30th November 2.00 - 5.00 Stirling, Loch Lomond & Trossachs, Central Scotland, location Stirling

Wednesday 1st December 2.00 - 5.00, South of Scotland, West, Dumfries & Galloway, location Dumfries

Thursday 2nd December 2.00 - 5.00, Virtual Event

Monday 6th December, 2.00 - 5.00, Argyll & Isles and Lochaber, location Oban

Wednesday 8th December 2.00 - 5.00 Cairngorms, location Aviemore

Thursday 9th December 9.30 - 12.00 Moray & Inverness, location Forres

Tuesday 14th December 10.00 - 3.00 Shetland, location Lerwick

Thursday 16th December 2.30 - 5.00 Aberdeen, Aberdeenshire & Banff, location Inverurie


Thursday 13th January 2.00 - 5.00 Edinburgh, The Lothians & South of Scotland, East (Scottish Borders), location Carfraemill

Wednesday 19th January 10.00 - 3.00 Orkney, location Kirkwall

Wednesday 26th January 10.00 - 3.00 Outer Hebrides, location Stornaway

Workshop Content

1. Welcome & Introductions

2. Adventure Tourism – Global Market

3. Key Findings of Work

4. UK Consumer research key findings

5. Facilitated discussion – your opportunity to contribute to the strategy development

6. Close and Next Steps

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Garioch Heritage Centre,

Locoworks Road


AB51 4FY

United Kingdom

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Organiser BTS

Organiser of Outdoor Scotland Tourism Strategy Regional Workshop 16th December Inverurie

BTS is an Edinburgh based marketing and business development company that has a track record in working with the public and commercial sectors in destination development, product development, marketing and sales in tourism and hospitality.

Specialising particularly, but not exclusively, in hospitality and tourism we work with a range of commercial clients from hotels, hostels, golf courses, visitor attractions, to events, festivals, retail, venue, event catering, business tourism and activity tourism operators. BTS’s team have variously managed hotels nationally and internationally, run an advertising agency, set up and delivered festivals, marketed cities and destinations.

We work extensively with the tourism industry and have developed marketing and sales solutions for all sizes of business, with assignments ranging from single projects to providing a fully outsourced marketing function.

Our in depth knowledge of the tourism industry combined with a hands-on approach to marketing obtains results and assures long-term business growth in a seasonal and competitive market sector.

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