Outsell Summit: Sales Strategies for B2B in the Age of AI

Outsell Summit: Sales Strategies for B2B in the Age of AI

🗓 Monday, 19 August | 🕓 4:00 – 6:00 PM | 📍 Workshop17, The Bank (JHB)

Join us for a high-impact afternoon with some of South Africa’s top minds in sales, leadership, and growth. The Outsell Summit brings together three powerhouse speakers for an in-person event exploring what it takes to win in B2B sales—especially in an era of automation, AI, and information overload.

Expect punchy 30-minute keynotes, fresh perspectives, and an unfiltered Ask-Me-Anything session to close it off. 

Drinks and snacks will be available throughout the event.

🗓 Agenda

• 4:00 – 4:30 PM: 15 Nuggets for Successful Sales - Richard Walton
• 4:30 – 5:00 PM: You’re Weird, I like it - Pierre du Plessis
• 5:00 – 5:30 PM: Recharging Sales Teams for Maximum Impact - Heléne Smuts
• 5:30 – 6:00 PM: Ask-Me-Anything with All Speakers

🎤 Speaker Lineup

Richard Walton – Co-Founder, Outsell Sales

Richard has over 25 years of experience building, scaling, and managing high-performance sales teams across South Africa, the UK, and the US. He’s the founder of Outsell, a B2B sales consultancy, and a seasoned entrepreneur who’s led several successful ventures.

Talk: 15 Nuggets for Successful Founder-Led B2B Sales

Richard shares 15 sharp, practical insights drawn from decades in the field—covering how to pinpoint outbound gaps, overcome ghosting, refocus stalled deals, and build real momentum. A tactical session for founders and sales teams ready to sharpen their edge.

Pierre du Plessis – Founder, Be Brave

Pierre is an internationally renowned speaker, strategist, and author. With over two decades of experience, he partners with global organisations and scale-ups to co-create transformative strategies. He’s delivered keynotes for brands like BMW, Yum!, Allan Gray, and Tencent, and has spoken on four TEDx stages.

Talk: You’re Weird. I Like It.

In the age of AI-driven sameness, being different is your best sales advantage. Pierre explores how story, emotion, and distinctiveness create trust—and why being human is the real moat. A sharp, funny talk about how to use AI without losing yourself.

Heléne Smuts – CEO & Founding Partner, Credo Growth

Heléne is the founder and Group CEO of Credo Growth. She’s a behavioural psychology expert, TEDx speaker, and personality profiler with over 15 years of experience helping leaders and teams reach high performance. Her work spans six continents and includes clients from start-ups to blue-chip companies.

Talk: Recharging Sales Teams for Maximum Impact

In a world where we’re outsourcing almost everything, Heléne asks: how do we avoid outsourcing our energy and motivation too? This talk unpacks the psychology of team performance and how to create cultures that sustain momentum from the inside out.

We’re looking forward to having you join us!