Multiple dates

Overview of Paid Advertising

Master the essentials of paid advertising to strategically boost visibility, drive targeted traffic, and maximise ROI across digital platfor

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Discover how to turn clicks into customers with this witty, no-nonsense guide to profitable paid advertising and PPC mastery.

Overview
In the ever-evolving landscape of digital marketing, paid advertising offers a shortcut to visibility—if you know how to play the game. This course offers a straight-talking guide through the maze of Pay-Per-Click (PPC), from campaign setup to bid strategy. If you've ever felt your ad budget vanish into thin air, you're in the right place. Here, every module is designed to help you spend smarter, not louder.

You’ll explore how to create campaigns that work for your business—not just Google’s bottom line. From weighing up PPC against SEO to tapping into affiliate marketing with a commercial edge, this course takes a results-first approach to modern advertising. No jargon, no fluff—just digital ads made profitable with a dash of wit and a sharp marketing eye.

Learning Outcomes:

Understand the key mechanics behind pay-per-click advertising.
Learn to structure profitable PPC campaigns from the ground up.
Develop skills in PPC bidding and budget optimisation strategy.
Gain insights into affiliate marketing with cash-focused campaigns.
Compare SEO and PPC for strategic online visibility choices.
Navigate ad networks with confidence and measurable expectations.

Course Curriculum:

Module 1: How to Make Your Business “Click”
Module 2: Maximum Web Promotion with PPC
Module 3: How to Create a Profitable PPC Campaign Management
Module 4: PPC Bid Management
Module 5: Cash and Pay-Per-Click Affiliate Programs
Module 6: To SEO or To PPC

Who is this Course For:

Entrepreneurs aiming to sharpen their digital ad campaigns.
Marketing professionals managing online brand visibility.
Freelancers looking to attract higher-paying marketing clients.
Small business owners ready to stop wasting ad spend.
SEO specialists wanting to add PPC to their toolkit.
Bloggers or influencers monetising content through affiliate ads.
E-commerce sellers investing in smarter customer acquisition.
Start-up teams seeking fast, measurable growth strategies.

Career Path (Average UK Salaries):

Digital Marketing Manager – £42,000 per year
PPC Specialist – £36,000 per year
Affiliate Marketing Manager – £38,000 per year
E-commerce Marketing Analyst – £40,000 per year
SEO and PPC Consultant – £45,000 per year
Online Advertising Strategist – £43,000 per year

Frequently asked questions

What is social media paid advertising?

Social media paid advertising is the use of paid placements on platforms like Facebook, Instagram, LinkedIn, and Twitter to promote content, products, or services to targeted audiences.

What is a paid advertising job?

A paid advertising job involves creating, managing, and optimising paid ad campaigns across digital platforms to drive traffic, leads, or sales. This role may be called a digital advertiser, PPC specialist, or media buyer.

What are the different types of paid advertising?

Search engine ads (e.g., Google Ads) Display ads (banners on websites) Social media ads Video ads (e.g., YouTube) Native ads (ads that blend with content) Influencer-sponsored content Remarketing/retargeting ads

What is the best form of paid advertising?

The best form depends on your goals, but search ads (like Google Ads) are often the most effective for high-intent users, while social media ads are ideal for brand awareness and targeting specific demographics.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00