Clicking a button is easy—making that click profitable is something else. This course dives into pay-per-click (PPC) advertising with a strategic focus. From understanding bid management to weighing SEO versus PPC, the course helps you navigate digital advertising without setting fire to your ad budget.
Whether you're creating your first ad or fine-tuning a campaign that’s costing more than it returns, this content lays out the key components with sharp examples and structured thought. It's advertising with a plan—not a guessing game. And yes, there’s even a module that addresses affiliate marketing cash flow (without promising you’ll get rich by Friday).
Learning Outcomes:
- Understand how PPC works across popular online ad platforms.
- Explore methods for structuring profitable PPC ad campaigns.
- Learn bid strategies that support better cost management.
- Discover the connection between ad copy and conversion rate.
- Compare SEO versus PPC in terms of strategy and use.
- Examine how affiliate models relate to paid advertising.
Who is this Course For:
- Business owners curious about paid ad campaign basics.
- Freelancers building knowledge in online marketing tactics.
- Bloggers monetising content with paid affiliate links.
- Marketers managing budgeted campaigns for small firms.
- SEO professionals weighing PPC strategies.
- Content creators exploring promotion tools.
- Start-up teams seeking ad campaign structure.
- Admins tasked with handling PPC from scratch.
Career Path (UK Average Salaries):
- PPC Campaign Manager – £34,000/year
- Digital Advertising Executive – £33,000/year
- Affiliate Marketing Assistant – £30,000/year
- Online Marketing Analyst – £31,500/year
- SEO and PPC Consultant – £36,000/year
- Advertising Content Strategist – £32,000/year
