Paid Advertisement & Sales Writing 2-in-1 Online Masterclass

Master paid ads and sales writing—boost clicks, convert leads, and elevate ROI through smart strategies and persuasive copy.

Overview:This 2-in-1 course bundle brings together the sharp edge of Paid Advertisement strategy and the persuasive craft of Sales Writing. Whether you’re managing campaigns or penning punchy sales pages, these two fields work hand-in-hand to drive results. You’ll learn how to plan and run paid ad campaigns across digital platforms while weaving in the type of writing that actually gets people to click, buy, or sign up.

Every pound spent on advertising should be working harder—and that’s where sales writing fits in. Through this course, you’ll explore how to blend ad tactics with conversion-boosting copy. From Google Ads to Facebook targeting, and from subject lines to landing page language, this pairing is designed to make your message sharper and your ads smarter. Think of it as learning how to attract the right attention and then knowing exactly what to say once you have it.

Learning Outcomes:

• Understand key digital ad platforms and campaign structures effectively
• Write persuasive copy for ads, emails, and landing pages
• Learn how to segment audiences for better engagement and conversions
• Apply keyword strategies to boost ad visibility and relevance
• Optimise headlines, calls to action, and ad placements smartly
• Monitor performance data to tweak content and campaign decisions

Who is this Course For:

• Entrepreneurs looking to improve ad return without external help
• Freelancers offering marketing or copywriting services to clients
• Small business owners managing digital promotion efforts solo
• Marketing professionals brushing up on modern ad strategies
• Writers wanting to sharpen their persuasive content techniques
• Virtual assistants offering sales or marketing content support
• Jobseekers aiming for marketing or digital ad-related roles
• Content creators seeking to monetise their brand strategically

Career Path:

• Digital Advertising Executive – £30,000 per year
• Paid Media Specialist – £32,000 per year
• Sales Copywriter – £31,500 per year
• Content Marketing Manager – £40,000 per year
• PPC Campaign Manager – £35,000 per year
• Digital Marketing Consultant – £42,000 per year