Paid Digital Advertising for Public Sector

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Event description
Public Sector Digital Advertising Landscape, Digital Advertising Channels and Platforms, Applications and SWOT analysis, Value for Money.

About this event

Public Sector is using digital advertising more and more and this trend is likely to continue.

Public Sector need to know the Landscape applications and the future and this course can help public sector communicators to understand this, apportion their budget appropriately and reaching significant proportion of any target audiences more cost effectively and more measurably.

Key learnings:

  • Understand the variety of paid digital advertising available to them
  • Understand the characteristics and strengths to each of the channels
  • Incorporate paid digital advertising as part of their marketing mix
  • Have experience of interrogating briefs and choosing channels
  • Build digital advertising media plans and articulate rationale and choices to deliver
  • objectives

After this course, participants will be able to:

  • Understand the variety of paid digital advertising available to them
  • Understand the characteristics and strengths to each of the channels
  • Incorporate paid digital advertising as part of their marketing mix
  • Have experience of interrogating briefs and choosing channels
  • Build digital advertising media plans and articulate rationale and choices to deliver objectives

Assets:

Presentation Slides and activities, workbook giving post-event process to apply

Agenda:

  • Public Sector Digital Advertising Landscape
  • Digital Advertising Channels and Platforms
  • Applications and SWOT analysis
  • Value for Money and Measurement
  • Activation: choosing your channels
  • Future Focus, Skills and Competencies

This course is perfect for:

Public Sector Communication and Marketing Teams

About the trainers…

Tiffany St James

I’m a digital and social media strategist and Westco Digital Associate Director

I’ve trained over 10,000 people in digital skills in the last 5 years.

I've run my own consultancies for 18 years and am the Former Head of Social Media, UK Government and head of profession for digital engagement.

I’ve trained 10 000 people in digital skills over the last 5 years face to face and I’ve helped Google set up Squared Online, was a guest lecturer on it for 5 years and advised Google’s Global Education Team on online learning marketplace.

John-Paul

John-Paul co-founded CAN (Council Advertising Network) in 2014. He has helped public sector organisations create and run paid digital advertising campaigns ranging across health, waste, recruitment, climate and economy for the last 7 years.

Rishi Moulton

Hi, I am Rishi Moulton, a specialist in local government market and social research. I have been working in this field for over 6 years and during this time my research has informed public sector campaigns on health, transport, infrastructure, and the economy.

I use my knowledge, as well as primary and secondary research, to ensure campaigns target the audiences where they will have the most impact; have objectives that will result in tangible outcomes; and address topics in ways that will lead to behaviour change.

About Westco

Simply put we’re an agency that helps clients to change people’s lives for the better through strategic communications.

Westco Communications was launched by Westminster City Council in 2003 in response to demand from local authorities and other public sector organisations for evidence-based and cost-effective best-in-class communications services. Since then, we have put informed, strategic communication advice at the heart of decision-making across the public sector.

We’ve got the public sector’s best practitioners providing organisations with director level advice and guidance, excellent campaign strategists, heads of communications that transform client teams, leaders in crisis communications, advertising creatives and copywriters, award-winning social researchers, reputation managers and government relations specialists, all under one roof.

Our Westco Academy is designed to give teams and individuals the best set of tools and insights to deliver the most effective communications and reputation management.

We will be offering training courses in Webinar forms as well as a number of online courses focused primarily on enhancing your digital skills, developed by our agency’s Digital Strategy partners.

Visit our website: www.westcocommunications.com

Date and time

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Online event

Organiser Westco Communications

Organiser of Paid Digital Advertising for Public Sector

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