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Pamella Barotti: Neuromarketing - Where brain science and marketing get tog...
Tue 7 March 2017, 18:30 – 19:45 GMT
Neuromarketing is a field that applies the principles of neuroscience to marketing, consumption and branding. It has become one of the hot topics in business in the last years.
Pamella Barotti explains what Neuromarketing is and how companies and brands use it to create engaging advertising campaigns, develop products and boost revenue.