PANEL: Brand-proofing for tech-cynical times

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Engine Shed

Station Approach

Bristol

BS1 6QH

United Kingdom

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Event description
Breakfast panel event for tech founders, marketers and communicators on how to navigate our new "tech-cynical times" and showcase the good.

About this Event

As an industry we’re well aware that tech is a force for good, and even has the potential to solve some of the biggest challenges we face in the world today.

However, with trust in big tech consistently low, electoral candidates advocating breaking them up and ever-complex regulation looming - it’s getting harder and harder to show the industry’s “good side”.

Cynicism around its intentions is prevalent in every newspaper, on social media and in conversations happening outside the industry. At the same time, the good stories are getting lost in the noise.

So, how can tech founders and marketers navigate these new tech-cynical times and highlight the honourable intentions and positive impact of their innovation?

At the same time, how should we address the concerns that have been created by things like fake news and “techlash”?

Antidote Communications invites tech company founders, marketers and communicators to attend this Bristol Technology Festival event, which will examine what perception challenges mean for tech brands and what key players in the industry are doing about it.

PANEL

Tom Eyre, co-founder and CEO of LOQBOX – Tom is a serial entrepreneur who co-created LOQBOX with the aim of putting an end to financial exclusion.

Paul Wiseall, co-founder and UK MD at Death.io – Through Death.io Paul wants to change the way we deal with death in a digital age.

Andy Baker, marketing manager at TapMyData – Andy is a marketer and technologist working with multiple tech start-ups including privacy rights start-up TapMyData on their marketing strategies.

Mel Rodrigues, TedXBristol creative director and founder of Gritty Pearl Productions - Mel is the creative mastermind behind TEDxBristol, a former senior BBC Producer and also recently founded her own start-up.

DETAILS

8.30 - 9am: Breakfast and networking

9am - 9.30am: Panel discussion

9.30 - 9.45am: Audience Q&A

9.45 - 10am: Networking and close

Date and Time

Location

Engine Shed

Station Approach

Bristol

BS1 6QH

United Kingdom

View Map

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