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Panel Discussion: Career Progression for BAME PR Practitioners

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Weber Shandwick

140 Holborn

2 Waterhouse Square

London

EC1N 2AE

United Kingdom

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The panel will discuss how BAME PR practitioners should manage their own career progression, the barriers to progression and what the industry can do to encourage BAME practitioners to aim for the top communications roles.

CHAIR
Joey Jones is Head of Public Affairs at Weber Shandwick, a former Sky political journalist, and media adviser to Theresa May when Home Secretary.

PANEL MEMBERS

Farzana Baduel
Farzana Baduel is Founder and CEO of Curzon PR, a strategic marketing communications agency trusted by international governments, corporates, luxury & cultural brands. Farzana set up Curzon in 2009 after previously serving as Vice Chair of Business Relations for the British Conservative Party.

Farzana has nurtured Curzon PR, driving it forward as a strategic marketing communications agency, representing clients across four core sectors; international Governments, listed corporates, global luxury brands and key arts & culture initiatives. As a thought leader, Farzana regularly contributes to international publications, writing on PR & marketing, entrepreneurship, emerging market brands going global and diversity in the media. She has provided expert commentary for the BBC, Forbes, FT, Al Jazeera and PR Week. Farzana is also the Editor of The PR Insider, a digital platform dedicated to the world of public relations. Her keynote speaking engagements have included KPMG, Chartered Institute of Public Relations and King’s College London.

Farzana is currently the Co-Chair of TiE Women (London). TiE is the largest entrepreneur network in the world. She previously sat on the London board of Institute of Directors (YDF) and is communications adviser to the senior management position holders and executive leaders of governments, corporates, luxury brands and global cultural initiatives. As a passionate advocate for diversity in the media, Farzana has fostered key partnerships up with initiatives such as Creative Access, which aims to fill the disparity of ethnic minorities in the creative industries. She is frequently asked to speak at public forums and industry events and is a passionate advocate of equal opportunities within the workplace.

"Life is too short and shouldn't be wasted working in a job you are not passionate about." Farzana's philosophy drives Curzon. Recognised for her accomplishments, Farzana has won: Businesswoman of the Year at the Muslim Awards 2016, Entrepreneur of the Year at the Asian Women of Achievement Awards 2015, Women of Colour Achievement Awards 2015 presented by the Women Presidents’ Organisation and the Media Professional of the Year at The Asian Media Awards 2014. Farzana has also been a judge for the CIPR awards, the leading industry body for PR in the UK.


Karan Chadda
Karan is the director of Evolving Influence where he helps build stronger businesses by advising on brand, communications and marketing. He works with business leaders to define brands, develop strategies and messaging, and implement frameworks and campaigns.

He previously held marketing roles at communications consultancies and reputation research firms, including Hanover Communications, Racepoint Global and Populus.

He is a member of the Public Relations Consultants Association (PRCA) and the Creative Industries Federation.

Karan recently published an article on career progression for BAME PR practitioners:

http://www.evolvinginfluence.co.uk/2017/01/access-and-progression/


John Lehal
John Lehal is Managing Director at ICG. With over fifteen years’ experience in public affairs and politics, John has advised a number of leading companies and organisations on their government relations and communications strategies. A former Parliamentary Candidate, following the 1997 election John worked in Parliament as a Researcher before moving into consultancy. He launched ICG in 2006, having gained extensive experience running UK and international strategic communications programmes.

John frequently speaks at conferences and seminars on issues relating to politics and public policy and has been recognised by Total Politics magazine as one of the UK’s leading lobbyists. He writes regularly for the media on issues such as civil service reform, Parliamentary Committees and public sector reform, including for The Times, Huffington Post, and Public Finance. He writes a column on politics for PR Week and provides pro bono support to several charities.

John chaired an independent Commission on behalf of the PRCA on Diversity & Broadening Access to the PR industry, and the report made 30 recommendations for implementing across the industry. He is a Trustee of Intern Aware: the campaign for fair internships. He is an Ambassador for the Taylor Bennett Foundation and has hosts a visit at ICG for every group of Taylor Bennett Foundation trainees.


Evadney Campbell MBE
Evadney Campbell MBE is a former journalist with almost 30 years at the BBC in a variety of roles including radio and TV presenting and news reporting.

In 1994, she was awarded an MBE honour by the Queen for her dedication to charity work over a number of years.

In 2012, Evadney launched Shiloh PR, alongside her daughter Karen. They now offer PR services, and media training to corporations and persons in senior management carrying out broadcast interviews.

Evadney is a qualified trainer, having gained a PTLLS Level 4 training qualification from City Lit in London.


Colin Byrne
Colin Byrne is one of the UK’s leading PR and public affairs practitioners with over thirty years’ experience spanning domestic and international public relations programmes, communications and campaign strategy, politics and public affairs, CSR and issues management.

He joined Weber Shandwick in 1995, rising to lead the public affairs practice in London in 1997. He is now CEO of the firm’s UK & EMEA network and a senior member of the global management team.

After several years in private and not-for-profit sector PR, Colin joined the British Labour Party’s communications team in 1987 and was quickly promoted to Head of Press & Broadcasting. He served as deputy to, then Labour Party Communications Director, Lord Mandelson (Tony Blair’s lead strategist) and press aide to Tony Blair, Gordon Brown and Jack Straw.

In 1992 he became the first Communications Director of The Prince of Wales Business Leaders Forum, the international NGO founded by HRH The Prince of Wales. He managed corporate communications for the Forum globally and worked with leading international firms on the communication of their own CSR activities.

In May 2015, Colin was honoured with an Individual Achievement Award at the EMEA SABRE awards for his service and dedication to the industry over the last 30 years. For eight years in a row he appeared in GQ’s annual “100 Most Influential Men in Britain” ranking. He has appeared on BBC TV’s ‘Question Time’ and is a regular commentator and speaker on communications issues. Colin has been a judge for many of the key industry award programmes including Cannes Lions and in 2013 he was Chair of the PR jury at Eurobest. He is a Visiting Fellow at The Reuters School of Journalism at Oxford University and a Trustee of ActionAid UK and The Roy Castle Lung Cancer Foundation.

We are grateful to Colin and Weber Shandwick for hosting this event.

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Weber Shandwick

140 Holborn

2 Waterhouse Square

London

EC1N 2AE

United Kingdom

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