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Participant focus group about 3D Body Scanning Technology

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F4: Sackville Street Building

The Univerisity of Manchester Sackville Street

Manchester

M1 3BU

United Kingdom

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Description

Each timeslot at this event is limited to groups of between four to six members, please only book one slot per person. The dates for booking will be provided soon.

The User Perspective on the 3D Body Scanning Technology.

The general aim of the project is to understand how to present 3D Body Scanning as a service within the fashion retail sector in a way that will be useful in its utility to buy better fitting garments while being emotionally accepted by the wide range of consumers.

Why:

The global fashion retail is worth over $212 billion, but only 14.7% of the UK retail stems from e-commerce, 12% of which is from textiles, clothing and footwear stores, showing great uncapitalized potential in this sector. Three Dimensional Technology is a reliable application of various technologies such as the Structured-light 3D scanner, 3D depth sensing, stereoscopic vision and others for ergonomic and anthropometric investigation of the human form as a point-cloud. The technology and practice within research have found 3D body scanning measurement extraction methodologies to be comparable to traditional anthropometric measurement techniques. This technology could potentially have various applications in the apparel industry in a fit of clothing and in communication and visualization of apparel fit, however, it has yet to reach sufficient diffusion within society and achieve its full potential.

Consumer acceptance of body scanning as a tool in the apparel industry may be dependent on related factors such as the form of the final scan and its access (data on a card, data stored in a central location, one time use of the data for a specific product), the price of a scan, level of understanding of the benefits of body scanning, and the location of the body scanner. These external inputs may influence how consumers will evaluate and process the experience of body scanning, the amount of time and money they will spend on body scanning, whether they would be body scanned again, and whether they would purchase a garment created as a result of being body scanned.
Research

How:

This project will introduce participants to the body scanning technology and the process for capturing body scans, which can be viewed here. Body scanning uses noninvasive image capture technology to create a virtual copy of the body as an objective viewpoint, as well as allowing the generation of measurements which can be used to compare bodies. Having this data allows more objective comparisons to be made between participants.

In addition to body scanning process, you will be put into the group of four to six participants and the researcher will use creative design methodologies such as business origami, brainstorming, body storming (i.e. play acting) and other ideation methods to understand the emotional interplay between you as the consumer user and the scientific technology. The research will facilitate the kinds of discussions give all participants representation of the current system, and an equal voice in prototyping activity and it will help to bridge different perspectives by providing a common reference encourage shared understandings or new discussions to emerge.

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F4: Sackville Street Building

The Univerisity of Manchester Sackville Street

Manchester

M1 3BU

United Kingdom

View Map

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