PPC for beginners

What is Paid Marketing?

Different types of Paid Platforms (Google ads, FB Ad Centre etc)

Different types of Ads (text, display, shopping, carousel, remarketing etc.)

When to use PPC for my business?

How to create a campaign?

Google Ads

How to decide budgets?

How to assess effectiveness?

Lulu Lake

Lulu joined Ducard in 2020, having worked in PPC since graduating with a first in Business Management (Marketing) in 2019. Lulu is responsible for the strategy, approach and delivery of PPC and Paid Social for Ducard clients.

https://ducard.co.uk/team-member/lulu-lake/