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De Haagse Hogeschool

75 Johanna Westerdijkplein

2521 EN Den Haag

Netherlands

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Design Your Own Social Media Movement

The workshop will be focused on how social media and digital tools can become powerful forces in conflict prevention on national and international levels. It will provide examples of successful impacts, which were achieved by social media in various present and past events. Additionally, this workshop will demonstrate how social media can be harnessed to bring positive change in the future.

However, another perspective will also be included. For example, the workshop will look into the risks of establishing a movement. Can the risks be tackled? And if so, how? Can a social media movement be countered? And in what ways?

All in all, this workshop will offer a comparison between the disadvantages and benefits of designing a social media campaign or strategy.

Be the Change You Want to See

This workshop will be about sparking real change. This change should be initiated through social media. Even though social media has a wide range of influence, many people do not act based on the information they have. People limit themselves to “liking” or “sharing” posts, passing the responsibility to others, instead of acting themselves. During this workshop, the participants will therefore be asked to be entrepreneurial. Their task is to develop a plan of action to improve a specific conflict situation and ignite change.

Discovering Social Media’s True Power

In this workshop we will attempt to find out the true power of several different social media movements by analyzing the following aspects:

  1. Reach: How many people did this movement reach? How many times was the hash tag used or a post liked/shared?

  2. Region: In what part of the world was this movement most active? Why?

  3. Creators + Conflict: Who created/invented the movement? For what reason?

  4. Goal: What did the creators of the movement hope to achieve with it? Or was the hash tag coined by an individual who did not plan to make a movement out of it in the first place?

  5. Effect: What events or developments resulted from this social media movement? Were the creator’s goals achieved? Can we be sure that this was a result of the social media movement and not caused by something else?


Silence is violence?

In this interactive workshop the group will be divided into two smaller groups out of which one will have the task of embodying a society, which has restricted access to social media. The other group will embody a society, which has unrestricted access to social media. Based on these preconditions, the participants will have the task of creating strategies through which they can forward social issues, as well as messages in a restricted area.


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De Haagse Hogeschool

75 Johanna Westerdijkplein

2521 EN Den Haag

Netherlands

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