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PEARL OF AFRICA TOURISM AND TRADE EXPO-UK 2018

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The Great Hall

Stamford Bridge

Fulham Road

London

SW6 1HS

United Kingdom

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The Pearl of Africa Tourism and Trade Expo – UK with a vision to make Uganda the Number One tourist destination in the World have organized the first ever annual Europe’s Largest Tourism and Trade Expo – UK in London from 25th- 27th May of 2018 at the Great Hall in the Stamford Bridge in London. It is a vibrant must attend event presenting a diverse range of tourism destination in Uganda and provide a unique opportunity for the whole world to tour, travel, trade, negotiate and network the Pearl of Africa.


Here comes the first ever largest annual Tourism gathering and exhibition focusing on Uganda in the Diaspora with access to over 1000 senior travel industry professionals, government officials and international press who will visit London to network the possible visitors to Uganda and discover the latest in the Uganda tourism industry with an aim to make Uganda the number one tourist destination in the world.


The Expo is targeting different groups of people across Europe which include foreign and local Media platforms, the youth in the Diaspora, the tourists or tour operators in Europe and Uganda, English, Community football clubs to tap into their fan base as possible visitors to Uganda. This is a spring event and favorable for the Expo and will be a three days event during the Spring break Bank Holiday.


The event is close to the summer Holidays when many families in the Diaspora make decisions on their holiday destinations. The reason we chose Three days is to favor the exhibitors make more package sales and build clientele relationships.

PRE- ACTIVITIES:

 Uganda Cranes friendly match with a Chelsea football club team and other community clubs in different towns in London to tap into their fan base to buy tour packages to Uganda during these games.
 Cultural performances and a music show will attract attention of different crowds to attend the event.
 UK holds the highest number of Ugandans in Europe so they will come with aim of to have content from home and learn about the latest in Ugandan tourism.
 Use of road shows to create crowds for the exhibitions. For example having to visit different towns with different tour operators or coaches so as to pitch on different rendezvous like churches, colleges, business centers, restaurants, social places and community clubs.
 Cultural exchange programmes in UK schools with tourism workshops with students and parents on the latest in Ugandan tourism for tour operators to sell packages.

PROGRAM:

Friday evening: tables and stalls set up, having a welcome cocktail
Saturday:
 Exhibition, negotiating and tour operators, selling Uganda to more than 1000 international travel professionals and 75% of attendees have direct influence on ensuring you have marvelous experience on your visit to Uganda. Generate new business connections as Pearl of Africa Tourism and Trade Expo – UK acts as a relationship broker between Tourists and travel partners.
 Key note speeches on investment in tourism, becoming tour operators, culture, investment (Leicester group of Investors and Ugandan Indians).
 Cultural entertainment
Sunday: Day for drawing down exhibitions with music entertainment (Afrigo Band and headline artists and speeches from government officials to share ideas about the Expo.

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Date and Time

Location

The Great Hall

Stamford Bridge

Fulham Road

London

SW6 1HS

United Kingdom

View Map

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