San Francisco, California
London, United Kingdom
IIPSI Innovation Programme
People Centred Innovation
How better understanding user behaviour transforms products and services
Delivered by the WMG SME Team and Experience Led Innovation Specialists
This session helps SMEs in the West Midlands develop practical skills for putting their existing and potential customers (people) at the centre of innovation in their businesses.
During the day the following sessions will run:
- Introduction to Experience Led Innovation Toolkit
- Product Perception
- Designing for User Experience
- Design for Emotion
The day will be:
- Hands on
- Feature advanced technical demonstrators
- Give access to academics and researchers
Due to the need to be fair and inclusive to all of the SME businesses in the region, we are only able to offer one free delegate place per company per workshop.
When & Where
WMG SME Group
About Us: The WMG SME Group is a dynamic team based at the University of Warwick, pioneering support for innovation in small and medium sized businesses. We accelerate productivity and growth in SMEs by applying research-led tools and techniques, building sustainable and collaborative relationships.
We provide workshops and technology demonstrations, access to cutting edge manufacturing equipment, and customised company projects. We also offer technology focused networking events and opportunities for joint research. Funded by Innovate UK, our support is available to SMEs in the manufacturing sector.
Support Themes: Smart Factories, Smart Products, Low Volume Manufacturing, Materials Testing, Customer Insights, and New Business Models
Contact Us: Twitter: @WMGSME or email@example.com