People, Pressure and Purpose in International Public Relations - Webinar

Join us for the international launch of our new report, People, Pressure and Purpose in International Public Relations - a study from The PR Network exploring the evolving role of international PR as a strategic management function.

This live webinar event will bring together communications leaders and business stakeholders to discuss the key findings of the report - from the pressures facing international teams to the purpose-driven future of the profession.

Our interactive webinar is perfect for senior communications leaders looking to expand their capability in international PR management.

Please register via the link provided.

This is your opportunity to listen and engage with our expert panel to understand the profound challenges in international public relations and, crucially, discover actionable strategies to build more sustainable, human-centric operating models for your team.

Who is speaking?

Eileen Boydell (The PR Network)

Eileen will kick the webinar off explaining how the role of international public relations has never been more critical - or more challenging.

We’ll start by introducing the key themes of our report - the critical examination of the evolving landscape of international public relations and how The PR Network provides communications leaders with actionable strategies to navigate its complexities.

Our research dives deep into the 'people, pressure and purpose' at the heart of international PR. It reveals a profession under immense strain: small, often under-resourced teams managing multiple time zones, constant news cycles, and complex structures.

Stephen Waddington (Wadds Inc.)

Stephen will share his thoughts on why international public relations has for too long been confined to a narrow, often misunderstood, frame of media relations.

Contemporary international communications leaders need the early-warning intelligence to spot a geopolitical shift or a local controversy before it escalates, or the ability to guide your C-suite through a crisis with cultural nuance and objectivity. Our research unequivocally demonstrates that international PR is a powerful strategic management discipline.

Stephen will talk through why today’s PR practitioners are delivering precisely that value, even when their titles or reporting lines don't yet reflect it.

Matt Stewart (Sysco Corporation)

Matt is the Vice President of Communications at Sysco - the global foodservice distribution company - where he is responsible for enhancing and protecting the company's corporate reputation.

Having led communications across North America, Europe, and Asia Pacific at major global brands including Virgin Atlantic and BlackBerry, his real-world insights on the themes of the discussion will offer a valuable and practical perspective.

What else do you need to know?

This isn't just about identifying problems in international PR; it's about providing solutions.

The PR Network, with 1,400+ senior communications professionals spanning over 60 countries, is uniquely positioned to offer tangible tools and frameworks to address the report's findings.

You'll gain access to our recently launched report including a range of exclusive diagnostic tools from The PR Network which cover:

• Organisational Design Checker: A diagnostic tool to assess and optimise your international PR structure, balancing global consistency with local relevance and commercial alignment.
• Media Planning Decision Tree: A guided approach to developing a media mix that aligns with your commercial goals, market maturity, and audience priorities.
• Measurement Maturity Model: A framework to help you transition from outdated metrics to advanced, outcome-driven analytics, connecting PR efforts directly to business objectives and building credibility with senior stakeholders.

We'll also discuss critical strategies for navigating cultural complexities, empowering local teams, and fostering a culture of wellbeing and continuous professional development for your international practitioners.

When and where is it?

Be there on Tuesday 30th September 2025.

The live webinar will kick-off at 14:00 (GMT) and finish at 15:00 (GMT), with a Q&A after the panel discussion.