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Pep Talk: Founders of Redefining concepts agency, Aminah Ali & Sadia Mir

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Creative Lives in Progress presents Pep Talk, an Instagram Live Q&A featuring a range of creatives with plenty of advice to share.

About this event

*Please note this is an Instagram Live event, tune in @_creativelives*

On Wednesday 8th December, founders of creative agency Redefining Concepts, Aminah Ali and Sadia Mir, will be joining us live at 1pm on Instagram Live! Tune in as Aminah and Sadia talk about being Muslim creatives, diversity within industry and setting up your own business.

About Redefining Concepts

Redefining Concepts is a full-service creative and talent agency, specialising in connecting young talent to the creative industry, while amplifying diversity in the fashion world.

Co-founded by Aminah and Sadia, Redefining Concepts originally started life as a social media platform, with the duo meeting hundreds of creatives in their first year alone. The next year, the platform relaunched as an agency, with 300 people attending their launch event in Soho. Today, their clients include the likes of Saatchi Gallery, London School of Economics, Refinery29, Nike and Adidas.

As well as running a photography studio in Canary Wharf, Redefining Concepts offer packages integrating photography and influencer marketing, and are also developing their own mentoring scheme.

About Aminah Ali

After graduating from London College of Fashion, Aminah set off to promote diversity in the fashion industry after realising that she was the only person on her course who wore a hijab. Breaking stereotypes around both the industry and her faith, Aminah is also a model and has worked with companies such as ASOS, Schuh and Superdry.

See more from Aminah here and on Instagram.

About Sadia Mir

Sadia is a creative director, artist, set designer and curator. Her practice sees her blend art, photography, influencing and curation, with further aspirations to become a teacher. As well as shooting fashion, Sadia also specialises in wedding and baby photography.

See more from Sadia on her website and Instagram.

Join Aminah and Sadia on 8th December as they discuss navigating the industry as a Muslim creative, diversity within industry and setting up your own business.

About the Host, Steph Fung

A 2019 graduate of LCC’s BA in graphic and media design, after working with the likes of The Face magazine, Studio Moross and The Mill, Steph built up a strong network before landing a role as a motion designer at Selfridges in 2019.

Today, Steph’s career continues to go from strength-to-strength – from building an impressive online presence to creating work for Vogue Singapore. Now working as a freelance 3D artist, Steph’s practice centres around her interests in interaction design and fashion.

See more from Steph via her website, on Instagram and TikTok.

Get Involved & Send us your questions!

We’d love for you to join us on 8th December, and we also welcome your questions for Aminah and Sadia.

*Please note this is an Instagram Live event, tune in @_creativelives*

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