Webinar 4: Engaging consumers in research: A researcher’s perspective
Webinar 4: Engaging consumers in research: A researcher’s perspective
Tue, Aug 9, 2022 2:00 PM AEST (+10:00)
Free
Persona Workshop - Researcher
Date and time
Location
Online event
Refund policy
Refunds up to 1 day before event
Eventbrite's fee is nonrefundable.
Join this interactive scholarly communications workshop to learn how to build personas to better connect with your researchers.
About this event
Personas are more than a marketing or design tool - they are incredibly powerful and useful across your organization. It's practically impossible to represent everyone, but by refining and prioritizing the type of researchers you need to connect with, you can have more clarity, consistency and focus throughout your organization.
Improve understanding, connection and resonance with key target audiences like researchers. Apply the knowledge across your team by joining us over two days with our trainer Lou Peck and :
- Learn the importance of personas and how they can be used across your organization
- Map the main activities and feelings of your persona through organizational processes
- Build your own custom researcher persona
Held over two days:
Wednesday 2 February 2022
- 9am EST/2pm GMT/3pm CET (3 hours with a break)
Thursday 3 February 2022
- 9am EST/2pm GMT/3pm CET (3 hours with a break)
Who should attend: not just for marketers, but anyone with an interest in creating personas from academic publishers, societies, funders, libraries and service providers/intermediaries.
Maximum of 10 spaces available. Ensure you get the best out of this virtual interactive workshop - book now.
£299.00 + VAT
Run by marketers, for marketers, The International Bunch is a specialist marketing consultancy in scholarly communications and academic publishing.
