Personal Branding: Find Your Why, Own Your Voice, Show Up with Impact

Designed specifically for founders and entrepreneurs, this session will guide you through practical, hands-on activities to uncover the why behind your brand, the values, mission, and personality that drive your work.

From there, we’ll explore how to translate that clarity into an authentic tone of voice that feels natural and sustainable to use across platforms.

We'll then move into some LinkedIn essentials: how to show up consistently, make the most of your profile, and build real connection through content.

You’ll leave the session having drafted your first piece of LinkedIn content, rooted in your story, your values, and your voice.

This isn’t about trying to sound like everyone else. It’s about building a brand that feels like you, so you can show up confidently, build trust, and grow your business on your own terms.

The session will be led by Emma Redfern, founder of Studio Self-Made, a career education studio that helps purpose-driven individuals and organisations strategically share their stories to attract new opportunities.

**Disclaimer**

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by RBS, NatWest or any third party. You should seek independent advice in respect of issues that are of concern to you.

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