Personal Branding Fundamentals

Whether you're building a career or building a name, branding isn't reserved for companies. This course focuses on personal branding—starting with identity and moving through storytelling, strategy, and online reputation maintenance. Think of it as a tidy workshop for your professional self, minus the overpriced logo talk.

Through each module, you’ll shape your story, define your strengths, and plan how to present yourself with clarity. Whether you’re networking, applying for roles, or managing public content, this course keeps things structured and brand-friendly—without asking you to become an influencer.

Learning Outcomes:

• Define a personal brand identity based on professional goals.
• Write an engaging personal story to support your branding.
• Build a strategy that supports your brand long-term.
• Keep your messaging consistent across digital platforms.
• Apply methods for building reputation and audience trust.
• Maintain and refresh brand visibility as roles evolve.

Who is this Course For:

• Professionals updating their online profiles and portfolios.
• Graduates seeking to present a clear personal identity.
• Freelancers aiming to manage brand consistency online.
• Job seekers crafting CVs with a strategic edge.
• Consultants maintaining a strong public-facing brand.
• Coaches building a visible and trusted personal presence.
• Executives planning a personal leadership brand.
• Creative professionals shaping their public narrative.

Career Path:

• Brand Strategy Consultant – £40,000/year
• Digital Marketing Specialist – £33,500/year
• Public Relations Officer – £30,000/year
• LinkedIn Profile Writer – £29,000/year
• Online Reputation Manager – £35,000/year
• Career Branding Advisor – £31,500/year