PERSONAL INFORMATION ECONOMY 2015: GROWTH THROUGH TRUST

As a new digital age unfolds brands have a make-or-break strategic opportunity to place their customer relationships on a powerful ?new footing.

The opportunity: to work with customers to create new ‘Me2B’ services that empower them ?with data and help them use this data to meet previously unmet needs, such as making better decisions and organising and managing their lives better.

Brands that enable these new relationships and services are sustaining and deepening customer trust, growing revenue streams and profits, differentiating themselves in crowded markets, and positioning themselves strategically at the forefront of the digital economy.

Speakers include...

- Martin Hayward, Senior Vice President, Global, Digital Strategy and Future, Aimia

- Stephen Deadman, Global Deputy Chief Privacy officer, Facebook

- Andy Booth, Director, Business and Proposition Development, Barclays Information Business

- Jonathan Peachey, Launch Director, MyBBC, BBC

- Jonathan Bamford, Head of Strategic Liaison, Information Commissioner's Office

- Chris Combemale, Executive Director, Direct Marketing Association

- Felicity Algate, Head of Consumer and Financial Services, Behaviour Insights Team

- Ann Cavoukian, former Information and Privacy Commissioner, Ontario, & pinoneer of Privacy by Design

- Chad Wollen, Group Head of Customer Permission Management, Vodafone

- Jane Frost, Chief Executive Officer, Market Research Society

- Don Thibeau, Chairman, The Open Identity Exchange

- Alan Mitchell, Strategy Director, Ctrl-Shift

- Paul Regan, Senior Product Manager, Haymarket Consumer Media

AGENDA

The agenda will cover important issues including:

- News and case studies from the front line: how brands are innovating new consumer information services;

- What leading brands are doing to build and sustain trust around personal data;

- Exploration of emerging new PIMS business opportunities, revenue streams and business models;

- Focus on key trends and sectors including advertising and marketing, financial services, internet of things, the power of identity, the opportunities in verified attributes;

- Strategic implications for brands – the rise of brands as information services.

The full agenda to be announced in the coming weeks.