Personalisation doesn’t have to cost the earth, using data and time understanding your audience, you can achieve success in terms of engagement and brand awareness

Personalisation can be a big investment, creating a true personalized customer experience, will require analysis of your audience and personas, potentially a new website experience platform (such as Sitecore) and integration with other external personalisation and marketing tools.

The best businesses not only invest in the platform and tools, but also in structuring the marketing and sales teams to work with the model, ensuring resource is available in every part of the process to fully utilize the system.

However, perhaps as a business, you are not quite there in terms of budget and resource, but you would like to follow aspects of personalisation in other areas of your business.

Paid digital channels allow us to target (and exclude) specific audiences, not just by demographics but also how they behave. The more granular you are with targeting the further your budget is going to go.

This webinar will explore targeting and personalisation using paid channels as a way of engaging with specific audiences and will look at how you can use your own customer data to:

• Understand your audience (who they are, what they do and how they feel?)
• Identify key persona’s
• Identify where to find them?
• Exclude audiences/save money

We will also look at how you can use specific content to target these audiences/persona’s to increase engagement/actions:

• Create engaging content (informative/emotive)
• Using paid channels to test content engagement
• Create a multichannel strategy to structure how and when to use different channels and content

This free webinar is aimed at marketing managers, content creators, digital specialists and ecommerce managers looking to stop and refocus, to better understand their audience and personalize content either in house or through an agency.

Webinar registration details will be sent to all delegates up to 24hrs in advance of the event.