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Personalised Online Video for Local Businesses
Tue 13 June 2017, 16:00 – 18:00 BST
Video is an excellent way to advertise your business online, but to many it seems like an unaffordable luxury, especially for small business owners.
However, online videos could make a huge difference to small business owners. For example a video on your website's landing page could increase your conversions to up to 80% and you're 53 times more likely to show up first on Google if you have a video embedded on your website.
We understand the difference a video could make to you and your business, which is why we've set up these short filming sessions, exclusively for small business owners and one man bands, to make online video accessible to all.
We've found that past clients haven't tried video before for three reasons. Often it can be expensive, they don't have the skills or equipment to do it themselves and speaking in front of a camera can be intimidating. We've tailored our sessions so that you can focus on the content and message of your video, without having to worry about the price or whether you've chopped your head off through poor framing. All you have to do is talk about something you do every day to our experienced producer who will be stood just out of shot, providing you with an eyeline and someone to talk to.
One of our producers will work closely with you to create a script for a short two minute video. You'll then have the opportunity to practice and get comfortable in front of the camera set up. We work with people who have never been in front of a camera before all the time and are happy to support you as well as give tips and feedback. You can do as many or as few takes as you like, until everyone is satisfied. We can even do a few takes, show you what your footage looks like and then alter accordingly. Once your session is over we will then edit the video and send over to you to review.
These videos are perfect for websites and are also a great way to introduce yourself and your business to a client in a more personal way so that clients can really understand who you are as a company. There's a huge difference between a written biography page on a website and video that puts you as a face of your business. People choose local businesses because they want to support members of their community, so remember, clients aren't just buying into the business, they have to buy into you as well.