RM1,250

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Persuasive Website Development and Design Strategy Training Course in Selan...

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Location

Petaling Jaya

Lot 6, Lorong Utara C

Petaling Jaya, Selangor

Malaysia

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Refunds up to 1 day before event

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Description

Creating and developing a website is no longer a difficult or complex process, with most businesses having some sort of identity online. Additionally, driving traffic to your website is only half the battle with the other half being getting them to engage, buy or enquire. All marketing efforts in bringing visitors to your website are pointless if these visitors exit your website without buying or getting in touch, or performing some sort of interaction.

This unique website design and strategy training course will give you a thorough understanding of the principles of persuasive website design, resulting in helping you create web design briefs that will help develop online pages that truly add value to your business or brand. You will discover that making some simple changes to your web pages can make a huge difference to the number of people who read your content, browse your pages, complete your enquiry forms or make a purchase.

Through a mix of theory, practical exercises and examples, this training course will show you how to apply the essential principles of website persuasion, ensuring that you offer a great experience to your website visitors.

Contact us today to learn more about this training program.


Course Programme:

  • Introduction to Conversion Rate Optimisation (CRO)
  • The key principles of CRO
  • Determining your Conversion Rate
  • The fundamental drivers of human behaviour
  • Why it is important to grab attention and how to do it
  • Prioritising changes to your website
  • Identify problem areas on your website
  • Securing buy-in from the wider team
  • Using Web Analytics to identify problems
  • How to model the behaviour of your online visitors
  • Gathering ‘Voice of the Customer’ data
  • Rapid feedback gathering tools
  • Simple ways to develop Customer Journeys
  • The basic optimisation tools
  • Free and low-cost websites and online resources
  • Develop a website testing programme
  • How and when to run optimisation tests
  • The key metrics you must pay attention to
  • How to benchmark your website against others
  • The most important thing you should do with the data you acquire
  • Implementing website changes
  • The importance of attention grabbing headlines
  • Using the power of emotion to engage with your your customer personas
  • Inserting the right keywords at the right points
  • Understanding and designing effective Landing Pages
  • Which web optimisation practices must be followed and which can be safely ignored
  • Easy ways to tell a persuasive story online
  • Page elements that will keep visitors on your site for longer
  • Tips and techniques for improving the visibility of your Calls to Action


Course Trainer:

Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.

Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.

For complete details, course brochure or to pre-register, please visit our website at this link. For details on making payment, please contact us at 010 425 0886 or by email at info@charlesmann.com.my.

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Location

Petaling Jaya

Lot 6, Lorong Utara C

Petaling Jaya, Selangor

Malaysia

View Map

Refund Policy

Refunds up to 1 day before event

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