The Perthshire Tourism Partnership is delighted to add yet another interesting event to the calendar next year.
With an inspiring range of speakers, this event will explore the importance of the Chinese market and allow businesses to share their experiences from across the region.
Open to all tourism businesses across the region from accommodation providers to visitor attractions, big or small, delegates will be encouraged to engage with others through a Q&A session, providing a valuable opportunity to share industry experiences and best practice amongst like-minded businesses.
10.00 - 10.15 Registration and Breakfast
10.15 - 10.30 Welcome & Introductions - Fiona Alexander, Scottish Development International
10.30 - 11.00 China Ready Business Briefing - Rona Wallace, VisitScotland
11.00 - 11.15 Q&A
11.15 - 11.30 Coffee break
11.30 - 12.00 Case Study Cairngorms National Park - Murray Ferguson (Director of Planning & Rural Development), CNPA
12.00 - 12.30 Tour Operator case study
12.30 - 13.00 Lunch - Chinese buffet
Prior to the event – why not have a look at VisitScotland’s Chinese toolkit which offers information about the Chinese market and marketing support for your business.
For more information you can also download a copy of the ETAG China Ready Opportunities Guide
*The Perthshire Tourism Partnership has teamed up with Perth & Kinross Council, VisitScotland and Scottish Development International to deliver this event.