***This workshop will be delivered over four consecutive days, an hour each day over Zoom video conferencing starting Tuesday 23 February 2021 9:30-10:30am.***

Pinterest is one of the best performing platforms to drive traffic to your website / ecommerce store. The beauty is that once you've created a Pin it stays on there forever and doesn't disappear down a time line like so many other social media platforms.

And each Pin has a link straight through to your website / ecommerce product page.

This workshop is going to show you, step by step, how to create a Pinterest page that ranks high for your sector, create pins that get seen by lots of people and increase customers to your website or e-commerce store.

I’m going to teach you all about Pinterest boards, how they work and how to adapt them to rank higher in the searches and build a targeted following of consumers that are interested in buying your products.

This workshop is aimed at businesses that have brands or products they want to showcase and sell directly to the consumer.

It is for people that have a Pinterest page but don't really know how to use it. You may have dabbled and know the basics on how to pin, but need advice on how to rank higher in the searches, how to structure your boards and how to measure impact.

The session will transform your Pinterest page, as well as equip you with the skills and strategy to attract new customers. It's aimed at beginners and all you need to start is a basic Pinterest page.

Areas that will be covered throughout the workshop include:

Session 1. Tues 9:30-10:30am

• An overview of how Pinterest works
• Identifying your target market
• Reviewing your Pinterest profile to rank high and appeal to your target market

Session 2. Wed 9:30-10:30am

• Review of previous session – results and challenges
• Navigating Pinterest, how the searches and tools work
• Reviewing and setting up your boards to rank high and appeal to your target market

Session 3. Thurs 9:30-10:30am

• Review of previous session – results and challenges
• The importance of hashtags and key words and how they work
• Identifying and implementing your key words and hashtags

Session 4. Fri 9:30-10:30am

• Review of previous session – results and challenges
• What makes good content (Pins)
• Developing a Pinning strategy
• Analysing the data, what it means and how to use it to improve

By the end of the week you will have an updated profile that will appeal to your target customers, a profile that ranks high in the Pinterest searches for your market, a clear understanding of how to find and grow your followers and what type of pins will give you the highest visibility.

The cost is £99 per person and is limited to 10 people. All training is delivered live via Zoom video conferencing and is recorded so you can refer back to it.