Pipeline Generation Planning using MEDDIC - live in London on the Wednesday 10 September 2025.
Pipeline Generation Planning course overview
This course provides B2B sales professionals and teams with the essential tools to develop a consistent and high-performing sales pipeline.
With a focus on personal and business goals, target markets, pipeline reconciliation, and tracking progress, this course empowers participants to jump-start their pipeline planning and drive sustainable revenue growth.
Whether you’re in a start-up, scale-up, or enterprise environment, our pipeline generation course provides practical strategies that can help enhance productivity and align your sales efforts with business objectives.
Course goals
1. Personal/business goals and KPIs
Understand how your personal and professional goals are connected to the consistent creation of sales pipelines throughout the year.
2. Target market, ideal customer profile and personas
Learn to identify and define your target market (TAM) and ideal customer profile (ICP).
3. Building a pipeline reconciliation plan
Build a focused Pipeline Reconciliation Plan (PRP) designed to drive sustainable and targeted sales pipeline generation.
4. Cookbooks, campaigns and tracking progress
Explore the tools and resources available to help your sales team stay on track.
Who should enrol?
This course is ideal for:
- B2B sales individuals and teams looking to develop a more structured approach to pipeline creation.
- Managers who lead sales teams, seeking effective methods to track and drive team performance and results.
