€150 – €180

Pistoia Festival Management Masterclass

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il Funaro Centro Culturale

via del Funaro 16/18



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The Course

The Festival Management Masterclass is an intensive workshop designed to inform and inspire anyone involved in the business of creating, managing and developing festivals. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.

The Masterclass has run successfully in 24 countries worldwide including Australia, Canada, Denmark, Norway, , Belgium, Estonia, Singapore, Hong Kong, USA, Ireland and Finland. This will be the first time the Masterclass has been presented in Warsaw. Don't miss this unique opportunity to work with one of the world's leading Festival and Event management experts.

The fee includes morning and afternoon coffee & tea

The Presenter

Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, Durham Brass Festival, City of London Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe during an exciting period that saw the event double in scale selling over 1.5 million tickets. Paul has become widely regarded internationally as a presenter and expert in the field of Festival and Event Management. He was the Visiting Professor of Festivals and Events at Leeds Metropolitan University. He has also been a key-note speaker at leading event conferences in Ireland, Canada, Australia, South Korea, New Zealand, The US and China.

The Programme

09:30 Successful Festivals and Festival Cities

A review of trends and developments in festivals internationally. What are the keys to their success and what can be learned from their approach.

10:45 Break

11.00 Developing Audiences

A session looking at how promote your festival with a creative approach to marketing, generating more press coverage and using social networking effectively.

12:30 Lunch

13:30 Building Income

Developing a professional approach to securing sponsorship and looking at other ways of finding income for your festival.

15:00 Break

15.15 Evaluation and Increasing Support

How to evaluate and promote your event in a way that builds support and commitment from key agencies, supporters and funding organisations.

16:30 Finish

The Masterclass is presented in English.

Who Should Attend

People who have attended previous courses include:

Festival and event management professionals

City and Town council culture and event professionals

Arts and event consultants

Managers from festival and event funding and support agencies

Festival Board members

Tourism and Economic Development officers

Museum, Library, Gallery and Venue managers

What Is Included


Morning and Afternoon Tea and Coffee

Course Handbook

Here are some comments from participants at previous masterclasses taken from the post course survey.

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paul for sharing your knowledge and the guidance you gave! Now I know how to increase my festival! Kulturnatta Göteborg

All we talked about I can apply to my own way of thinking when it comes to our event, and I got so many new ideas and also confirmation that what we do is right, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed, and inspiring days! Abundance International Dance Festival


The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them. Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival, Oktoberfest


I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective - because sometimes you can get stuck in your own way of doing things and then it’s good to get new input. bazART, Center for Arts & Interculture.

Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone - high and low in the business. Salaam Filmfestival


The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

‘Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious
Culture Export Management and PR Lounge

The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals!
Festivalbureau Overijssel

Rocky Harbour
The Festival & Event Management Masterclass was one of the most useful courses I’ve ever attended, with tons of practical advice and the chance to collaborate with festival organizers throughout the region. Paul led us through multiple exercises that produced some truly inspiring and innovative ideas. Go Western Newfoundland

I found the workshop both interesting, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø

Here are just a few of the festivals and organisations that have attended the Masterclass:

Aarhus Festival

Abu Dhabi Tourism Development Co

Adelaide Festival

Adelaide Fringe

Alice Springs Town Council

Amnesty International

Amsterdam Fringe

Baltic Jazz Festival

British Council

Calgary Arts Development.

City of Sodertalje

CODA Oslo International Dance Festival

Community Relations Commission (NSW)

Cork Choral Festival

Creative Manitoba

Dublin Soul City Festival

Edmonton Tourism Marketing and Development

Emirates International Literature Festival

Festival International de Films de Fribourg

Festivalbureau Overijssel

Fribourg International Film Festival

Harare Jazz Festival

Helsinki Festival

Holland Animation Film Festival

Invest Victoria

Moreton Bay Regional Council


National Folk Festival (Canberra)

Nordlysfestivalen Tromsø

Ontario Arts Council

Pori Jazz Festival

Pride Winnipeg

Push Festival

Raleigh International Festival

Rotterdam Festivals

Saskatchewan Festival of Words

Surrey Children’s Festival

Svenska Kulturfonden

The Arts House – Singapore

Toerisme Oostende

Tourism Queensland

Universiteit Antwerpen

Uppsala International Guitar Festival

Vancouver International Wine Festival

Visit Tromso

Vives University

Waterford Festival of Food

Yo! Opera Festival

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il Funaro Centro Culturale

via del Funaro 16/18



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