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Pit Stop - McCarthy Model of Communication

Organisational Development

Pit Stop - McCarthy Model of Communication
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1 hour before event starts Free  

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Event Details

The McCarthy Model of Communication is attributed to the work of Bernice McCarthy.  Based on the psychology of how we think and learn, this model provides a clear structure for communication, planning and getting your own thinking straight by exploring/answering 4 basic questions: 

  • Why:       provides Rational, Purpose and Benefits which leads to increased understanding and motivation
  • What:      provides see, hear, feel facts and information which leads to clarity
  • How:       provides first and next steps and understanding of method which leads to action
  • What If:  provides insight into risks and opportunities, both long and short term, which leads to contingencies and improvements.


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When & Where

Frederick Street Centre, Room 4
Frederick Street
AB24 5HY Aberdeen
United Kingdom

Pit Stop - McCarthy Model of Communication
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