Pitch to Win: Clarify your value - without jargon, waffle or AI generators

This interactive workshop is your chance to stop spinning your wheels on “brand awareness” and finally start positioning your business in a way that attracts ideal customers and investors.

In this 60-minute session, you’ll work on your business – not just in it – to uncover the first (and most often skipped) building block of successful messaging: a compelling, focused vision and mission statement that says exactly what you do, who you do it for and why it matters.

Forget generic straplines and AI-generated waffle. If you can’t articulate your value in a single sentence, your audience won’t get it – and they definitely won’t buy into it.

Together, we’ll craft statements you can test and use immediately in pitches, on your website, in emails and on LinkedIn – anywhere you need to convert attention into traction.

Speaker bio:

Caroline Canty is a business and performance coach who helps ambitious tech businesses stop chasing outcomes and start engineering them. A specialist in growth and commercial strategies, she's passionate about supporting digital leaders with their scaling journeys, helping them to sell and go to market more effectively, and improving their results in competitive B2B markets. From change adoption to growth mindset building, she guides teams in developing high-performance ways of working, whilst fostering a supportive "coaching culture" within the businesses she works with.

Who should attend?

This event is ideal for you if you’re a founder, MD or commercial lead in a tech start-up who:

• Keeps getting asked “So what is it you actually do?” and struggles to give a concise, powerful answer
• Feels stuck posting on LinkedIn because you’re unclear what to say – and what not to say
• Wants to attract the right customers or investors, but keeps missing the mark with your messaging
• Knows you need a clearer story and position but hasn’t had time (or headspace) to do anything about it

Why you can't afford to miss this...

If you're serious about gaining customers, attracting funding, or securing your next round – this session is for you.

The biggest reason early-stage tech businesses fail isn’t the product – it’s that they never nailed their message. Investors don’t understand what they do, customers don’t see the value, and founders are left endlessly tweaking websites and pitch decks, hoping something sticks.

This session will give you the clarity and language you need to communicate what makes you investable, valuable and different – without jargon or fluff.

In 60 minutes, you’ll walk away with:

• A clear, focused vision and mission statement that gives direction to your messaging, marketing and conversations

• The confidence to articulate your business in a way that’s strategic, memorable and persuasive

• Real-world examples and a repeatable structure to help you test and evolve your messaging fast

Stop hiding behind generic content and hoping for traction. This is your first step to being known for something that actually converts.

Spaces are limited – reserve your spot now and take control of your message.