Use plain English when you write for the web and your message will be easier to read and easier to act on.
Recent changes in consumer law* make it vital that universities use plain English when putting together website copy.
That sounds straightforward enough. But the truth is, when you've worked in a university for a while, it’s easy to fall into the habit of using academic jargon and acronyms. By the end of this workshop you'll have a set of practical techniques, along with a plain language toolkit, to help you avoid falling into this trap!
Content of the workshop:
- Intro – What is plain English?
- Why use plain English when writing for the web
- Tools for assessing how readable your text is
- Techniques for applying plain English
(*See CMA website for more detail.)
PLEASE NOTE this training is only open to staff employed at Oxford Brookes University.