San Francisco, California
London, United Kingdom
Join the CIPR GLG for another great event
Thanks to the onset of the digital age, the media landscape is constantly redefining and reshaping itself. This digital shift has had a big effect on the way news and information is shared and consumed in the communications industry. Social media has significantly built on the number of available communication channels and facilitated real time conversations between companies and their customers, turning the ever so classic PR 'Golden Hour' into seconds. PR professionals need to understand how this impacts the way they communicate with their audiences, their clients’ audiences and the media.
Industry leaders from a variety of communication sectors (PR consultancy, digital media, media and news outlets) will provide practical insight into the best practice across the main social media platforms and how to decide which platforms best fits you or your clients needs.
This event also aims to demystify the aura around social media, as well as provide an overview of how crucial social media is in crisis preparedness, the ethics and measurement of social media impact, as well as basic dos and don’ts.
Laura Oliver - Social and Community Editor at The Guardian.
Topic: Running social media for an international media outlet
Toni Cowan-Brown, EMEA Deputy Digital Practice Leader at Burson-Marsteller
Topic: Crisis Preparedness on Social Media Platforms
Andrew Bruce Smith, Social media, analytics, SEO at Escherman/Meanwhile
Topic: Social Media Measurement and Appropriate Platforms
Chaired by James Stafford, Strategic PR Consultant, The Crowd &I
CIPR Members - £10
Non-Members - £15
(Price includes drinks and canapés)
Please arrive for 18.00 for a prompt 18.30 start.
When & Where
CIPR Greater London Group
Ant Cousins / Stuart McBride