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Planning for Export Success - Shetland

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Please note this workshop is now full however you can register on the waiting list and if a place becomes available we will contact you.

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Lerwick

Lerwick

ZE1

United Kingdom

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Sales Have Ended

Registrations are closed
Please note this workshop is now full however you can register on the waiting list and if a place becomes available we will contact you.
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Ambitious to export, and to develop your international trade skills?

Then Plan for Export Success with a peer-group of HIE businesses on the Intermediate Programme starting in Lerwick, Shetland on Wednesday 18th April 2018.

This FREE programme is open to Highlands and Islands companies and runs over four days from April to June 2018. It is fully funded by Highlands and Islands Enterprise with funding from the European Regional Development Fund.*

Targeted at companies ready to take on the challenge of developing new business in international markets, or to companies that are looking to introduce greater strategy and structure to their export activities to help their business grow.

How your company can benefit?

• Increased awareness of the opportunities offered by exporting;

• Greater appreciation of the capabilities and resources needed to export successfully and to sustain that success in international markets;

• An understanding of how market research can be used to screen and select the right export markets as well as the right sales channel partners;

• Guidance on how to develop your company's business model, value proposition, and route to market strategy for export markets;

• Advice on your company's pricing strategy and payment methods;

• Support with the development of a robust action plan for the development of new international business.

This group programme involves a series of four one-day workshops between April and June 2018.

Day 1 - Wednesday 18th April 2018

• Day 2 - Wednesday 2nd May 2018

• Day 3 - Thursday 24th May 2018

• Day 4 - Thursday 14th June 2018

The workshops are delivered in an open and dynamic way by a facilitator who has many years of experience in international business.

The focus is not on academic learning but is on the application of good export process and practice to the participant businesses. The sessions work as a peer group planning forum where companies develop strategies guided by best practice export processes while at the same time developing export capability and skills.

Here’s how previous participants have benefited:

"I found the Intermediate Programme an exceptionally good course. It was like having a manual on how to target, choose and manage new markets for export. I'm now very excited to be able to implement this manual in our company"

“I found I took different aspects from each day – everything was so useful and really helped to focus our export strategy”

“The work on partner selection process and criteria is very good. In addition, the partner proposition presentation opened my eyes to what we could be doing better”

The Programme is delivered by Martin McBride (Envision) who has 30 years of experience in exporting/international business, industry, consultancy and ongoing investment and board involvement in exporting businesses.


Planning for Export Success is part-funded through the European Regional Development Fund in partnership with Scottish Development International and HIE. It is being run by HIE, in partnership with Scottish Development International.

The Programme is delivered by Martin McBride (Envision) who has 30 years’ experience of exporting / international business, in industry, consultancy, and ongoing investment and board involvement in exporting businesses.

*Please note that the courses are free of charge, but as it is a form of State Aid, it could count towards your overall De Minimis allowance.

For other courses and advice on international trade visit www.hie.co.uk/InternationalTrade


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