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Planning to Grow

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Milton Keynes Business Centre

Foxhunter Drive

Milton Keynes

MK14 6GD

United Kingdom

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Description

To attend this workshop your business must be a small to medium sized business based in Northamptonshire, Bedfordshire, Milton Keynes, Cherwell and Aylesbury Vale.

Level: Intermediate / Advanced

Outline of the workshop:

This workshop is for businesses that are looking to scale up. It introduces various growth strategies, applies them to SMEs, and discusses their advantages and disadvantages. It uses a number of case studies to illustrate the wide range of considerations, such as brand equity and ultimate exit, that must be considered.

Bullet points of what the workshop will cover:

• defining growth and highlighting two key dimensions: market and product

• Ansoff: market penetration, market development, product development, diversification

• creating a new market: swimming out to the ‘blue ocean’ from the ‘red sea’

• a closer look at product lining and brand extension: the lesson of Colgate’s lasagne

• innovation and the importance of your customer: the ‘ask’, diffusion, and engagement

• merger and acquisition: their role for SMEs, pros and cons

• alternatives to M&A: channels, partnerships, and joint ventures

• scaling up: process, resources, staff, finance… and you.

Summary of key learning points:

• applying the Ansoff matrix in the SME space

• finding a blue ocean, away from the red sea

• extending your brand reach

• appreciating the role of the customer in innovation

• understanding mergers, acquisitions, partnerships, and JVs

• recognising the demands of scaling up.

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend

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Date and Time

Location

Milton Keynes Business Centre

Foxhunter Drive

Milton Keynes

MK14 6GD

United Kingdom

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