Plans for January 2015
Monday, 5 January 2015 at 19:00 - Saturday, 31 January 2015 at 22:00 (GMT)
San Francisco, California
London, United Kingdom
Promotional Plans for January 2015
Today is the first working day of 2015 for many but for others who worked throughout Christmas and New Year its just another day at work. Just to give a big THANK YOU to all the Doctors and Nurses in hospitals up and down the country who provided top level care to the many Flu sufferers over the Christmas period.
Here are a few exhibitions at the Excel London Exhibition Centre in Custom House which you may find interesting:
1. London Classic Car Show: 8-11 Jan
2. CWM FX Boat Show: 9-18 Jan
3. Telegraph Cruise Show: 9-11 Jan
Why are these exhibitions important? Well, some very interesting people usually attend these exhibitions and some of them could become your customers. I am usually too embarrassed to use guerilla marketing tactics but many are not. I have been to a few exhibitions at the Excel and at Olympia and watched as individuals hand out business cards, postcards and brochures to passing visitors. Most of the time I actually accept their promotional material just to find out what they are offering and how well they have written their sales pitch, however other visitors are not as forgiving as me.
Targeted Plans for January 2015
I prefer to visit the exhibition stands that I am really interested in and speak to staff on duty. This is a great opportunity to find out who is in charge of marketing, whether there is a gatekeeper in place, how I contact that person and what is this company's pain: what drives them.
I might not reach many companies this way but at least I have made 6-10 contacts and from that maybe one company will need my services. That is a very positive result I think.
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And for all Foodies who are entrepreneurs at home mums and solopreneurs there is a Grilled Plantain Toastie picture treat.
World Food in London Business Club is a network open to entrepreneurs, their colleagues and extended networks. WFiL works in partnership with City Steps Guided Tours providing tailor-made Tours, Events and Walks (www.londoncitysteps.com).
The group meets quarterly at events and is open to entrepreneurs, solopreneurs, small medium enterprises SME and their staff members, business start-ups, established business owners and Companies etc who are FOODIES at heart.
The planned activities has evolved into organising group tours for Business owners to large iconic events such as Royal Ascot, The Brit Awards, Wimbledon etc
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