Polish up your Media Skills
Led by Saadia Usmani, Media Consultant and founder of Shor Communications
(Lunch will be provided)
“The art of communication is the language of leadership” James Humes
Whether it’s reactive or proactive media, as leaders we need to have the essential skills to communicate with the media quickly and efficiently. This course runs from 9.30 to 4.30 and gives you an insight into the various tools and techniques that can help you to raise the profile of your organisation or alternatively protect its reputation in a crisis situation. Preparation and confidence is key and this course will equip you with the essentials.
- Raise confidence levels to deal with the media both proactively and reactively
- Raise awareness of what makes a good story
- Teach participants techniques and tips
- Help develop a clear method to deliver key messages
- Raise awareness of tactics, tips and processes to handle a crisis
The day will consist of a mix of interactive exercises, theory and references to ‘real life’ examples. Delegates are requested to complete a short homework exercise two weeks prior to the course, detailing their media experience and highlighting an event or initiative that they may like to promote in the media.
When & Where
Our Vision is: 'Excellent Third Sector Leadership in Scotland'
Our Mission is to:
Shape the future of Scotland's third sector by providing every leader with opportunities to develop, influence and excel
If you are a third sector leader in Scotland click HERE to become a member of ACOSVO or to find out more