Positioning & pricing: How to thrive as an independent HR consultant

Building a successful consulting practice requires more than expertise in HR—it’s about how you position yourself, communicate your value, and set pricing that reflects the impact you deliver. In this session, leadership communication expert and author Shane Hatton will share practical insights on how independent consultants can confidently define their unique positioning in the market, articulate their value proposition, and approach pricing with clarity and confidence.

Through engaging examples and actionable strategies, attendees will:

• Explore how to differentiate themselves in a crowded consulting market.
• Learn approaches to articulate expertise and build trust with clients.
• Gain tools to navigate pricing conversations and set fees that reflect value, not just time.
• Leave with practical steps to strengthen both positioning and commercial confidence as a consultant.

This interactive session is designed for independent HR consultants at all stages of their journey—whether you’re starting out, looking to refine your offering, or wanting to grow your impact and income.

About the speaker

Shane Hatton

Shane Michael Hatton is a 2x bestselling Author and global expert on Team Culture and Leadership. With a prolific career as a speaker he has spent the last decade developing remarkable leaders and teams across industries, blending his experience in business and psychology to help them to communicate, connect and collaborate more effectively. His expertise can be found in notable publications such as the Harvard Business Review, Forbes, The Australian, Foundr, Company Director, and more. Currently, he is elevating the conversation about culture across Australia, New Zealand, the UK, and the USA, upholding his reputation as a global thought leader.

Having built a successful business as an independent consultant, Shane looks forward to sharing his insights and lessons with the CIPD audience.

Please note:

1. Webinar joining instructions will be sent to you again one day before the event, with a further reminder, 20 minutes prior to the event starting.
2. The session may be recorded and shared with people afterwards. Please bear this in mind and have your camera off if you do not wish for your image to be shared.
3. The chat function will be used for participants to engage with the webinar, so just be mindful of the login name you use and ensure you are happy for other people to see this.
4. For security reasons, it is requested that participants join the live session 10 minutes prior to the scheduled start time and with the same name as registered on Eventbrite as not doing so may cause a delay or non-admittance to the event.
5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.
6. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.
7. This is a members only event.