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Postgraduate taster lecture: The changing face of retailing

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1.18, University Square Stratford

1 Salway Place

Stratford

London

E15 1NF

United Kingdom

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Whether you're a graduate who is thinking about postgraduate study in our Department of Management or a retail professional interested in learning more to take back into the workplace, join us at our Postgraduate Taster Lecture on the 12th November.

The retail sector, which has traditionally been undervalued in the UK, is currently undergoing a dramatic change. Ever increasing consumer expectations and the growth of artificial intelligence are giving this sector a completely new face. Consumers demand faster, more personal and experiential shopping experiences, and retailers have no other choice but to meet those demands. In such a fast-changing sector, research on how to create successful experiences is pivotal to inform practice.

This lecture invites students and professionals, who are interested in retailing and/or in postgraduate study, to learn more about how the changing consumer demands influence decisions in the retailing sector. In particular, attention will be paid towards the idea of creating experiential shopping experiences, a topic of relevance for both academics and practitioners. The lecture will include a range of topics within the domain of retail and customer experiences. Throughout the lecture, attendees are welcome to participate by actively asking questions.

Who is Dr Benedetta Crisafulli?

Dr Benedetta Crisafulli, PhD, MRes, MSc, FHEA is lecturer in marketing at Birkbeck, University of London. As part of her research, Benedetta is passionate about leveraging consumer behaviour theory to inform marketing practice and decision-making. Her research spans across three main strands of work - the management of offline and online (retail) experiences, co-branding/brand alliances in crisis, and the role of emotions in marketing. Her research has been published in Journal of Service Research, Journal of Advertising Research, Journal of Business Research, and European Management Review among others. Benedetta also advises companies in the private and public sectors on a range of issues related to her area of expertise. She is currently involved in research projects collaborating with organisations in FMCG and public health sectors. For more details, also visit - http://www.bbk.ac.uk/management/staff/academic/benedetta-crisafulli/publications

What is a Postgraduate Taster Lecture?

Birkbeck Stratford's Postgraduate Taster Lectures aim to give you an idea of what it's like to study at a postgraduate Masters level, giving you a chance to test out postgraduate study. As well as providing a taster of postgraduate study, the lectures also give you the opportunity to learn more about a specific area which you can then take back into your workplace or job search.

This lecture will begin with an introduction to Birkbeck's Department of Management before a 45 minute taster lecture from Dr Benedetta Crisafulli, PhD, MRes, MSc, FHEA, a lecturer in marketing at Birkbeck, University of London.

This Postgraduate Taster Lecture is part of a wider programme of events run in Newham by Birkbeck's Access and Engagement team. Take a look at the Birkbeck Events Calendar for details of upcoming events.



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1.18, University Square Stratford

1 Salway Place

Stratford

London

E15 1NF

United Kingdom

View Map

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