Actions and Detail Panel
Potential & Challenges: Scotland's Craft Beer Sector (1)
Wed 29 March 2017, 09:30 – 16:30 BST
Growing Strong: Growth Challenges, Opportunities and Potential Collaboration Models
The aim of this event is to identify and scope key growth areas of concern in the craft beer sector where creative future developments are required. Brewers will work alongside academics and support professionals in small groups to analyse in detail their own business, and the growth opportunities and challenges it faces, using the Business Model Canvas tool. Special attention will be paid to each of the four critical growth areas:
- Sourcing, Producing and Distributing;
- Branding, Marketing and Communicating;
- Contextual Challenges (regulation, support, legislation).
A final plenary session, will bring together the findings of the day’s activities, highlighting shared themes across growth challenges and laying the ground work for the action planning of the second event.