Power of PR Workshop

Join Fashion Foundry and Becky White to discuss PR and how to use it effectively for your fashion brand. Becky will take us back to basics asking 'what is PR?' and cover:

• Your target market – who are we talking to?
• Creating a consistent brand
• Influencer outreach and social media

...as well as media relations, brand progression and market sustainability.

Following the workshop, there will be a Q&A and a chance to stick around and chat with Becky and other attendees over a coffee in South Block, Glasgow.

Ticket price includes a coffee from Piece Glasgow.

@fashionfoundry

#FFdesignerworkshop

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When Becky discovered it was possible to talk for a living, her fate was sealed! After starting her PR career in-house at national footwear retailer, Schuh, Becky moved over to agency life at Genuine PR, working at London Fashion Week and on major drinks accounts, such as Miller and Havana Club. She then founded Glasgow based communications agency, Becky White PR in 2009 and has 12 years of experience in the industry.

Becky White PR is a full-service communications agency fuelled by a lot of coffee and the desire to see their clients succeed! They are passionate about building and communicating successful brands. They love working in such an exciting industry and continually adapting to inspire change and growth. Specialising in fashion, beauty and lifestyle, BWPR’s dedicated team love what they do and thrive on delivering fantastic results!