Actions and Detail Panel
Power of Purpose
Wed 23 March 2016, 17:30 – 19:30 GMT
‘The Power of Purpose’
Ralph Ardill will present the ‘Power of Purpose’ as part of the Business School’s Masterclass series, in partnership with Hiscox Business Club.
This will be the Hiscox Business Club’s inaugural Masterclass and a great opportunity to bring together new business club members with delegates from the wider community.
This session will explore why the future of successful business growth and transformation is moving beyond traditional notions of ‘burning platforms’ towards more passionate and purposeful ‘burning ambitions’ and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation and growth.
Part 1. On Purpose
Why purpose matters now more than ever for your people, clients and networks.
What Is it? Why Now? Who Cares? Why Should I?
Part 2. Purpose In Practice
Where to look, what to ask, how to listen and most importantly how to leverage your purpose. Including a case study to highlight some practical key Purposeful Tools and Techniques
Part 3. Unleashing Your Purpose
How to unleash your purpose to simply, unify, amplify and transform your business.
Including an introduction to the 10 key practices of highly purposeful companies
Ralph is an expert consultant, speaker and author on Brand Transformation and Experiential Design and has consulted to the world’s leading brands including Carlsberg, CBRE, Ford, BP and Coca-Cola. Ralph works closely with his clients to bring the full value of his extensive experience in management consulting, brand strategy, design thinking and change management, to deliver rapid improvement to the front-line and bottom-line of their businesses.