Power of the inbox: Mastering email marketing

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Event description
You need to bring in sales from new and existing customers. Email marketing is your friend! Learn how to make it work for your business.

About this Event

I've heard it time and again. "I don't have time to do email marketing." But, email marketing is a proven way for you to find new and repeat business. In fact, for every £1 spent on email marketing, there's an average of £35.41 return. *

So, how can you make email marketing part and parcel of your marketing toolkit? Join me for this workshop and I'll show you that email marketing isn't as complicated as you think.

This is a practical workshop and by the end, you will:

  • Learn my system to make sure you have the time to make it happen
  • Have a plan to grow your email list
  • Understand how to create emails that get sales
“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton


09.30 - Introductions and networking

10.00 - Workshop part one: Email marketing

11.00 - Break

11.10 - Workshop part two: Email automation

12.10 - Q&A

12.30 - End

Why should you attend?

  • Understand how to quickly create emails that get action
  • Learn my formula for asking people to join your email list (I've never had a no!)
  • Learn how to make new contacts feel at ease and valued until they're ready to buy
  • Meet and network with other attendees

Who should attend?

  • Micro and small business owners who want to use email marketing to find new and repeat business.

About Minal

Minal started Marketing by Minal in March 2016 to work with micro and small business owners. With 20 years’ experience in marketing, Minal has held marketing roles for UK-based and international companies alike. Her last position gave her the opportunity to get to know 100s of small businesses across the UK and a real passion for helping them achieve great results from marketing was born.

Working with businesses as varied as a wine school to a personal stylist, a telecoms company to a tax specialist and an e-commerce company to a hairdresser, Minal helps business owners to establish marketing processes and practices that build solid foundations for future successes and business growth.

In the first year of business, Marketing by Minal was selected as one of the Small Business 100 for the Small Business Saturday campaign and Minal was named in the list of 100 women marketers to follow on Twitter. This was quickly followed by becoming a finalist in The Small Awards and FSB London Awards in the digital marketing categories. 2019 saw her make an appearance in the #ialso top 100 female entrepreneurs. Minal is an accredited Facebook She Means Business trainer, an Amazon Small Business Accelerator advisor and an accredited email marketing partner with Constant Contact.

Based in Hillingdon, Minal loves sharing her marketing knowledge in a practical and easy-to-implement way and is on a mission to help you find your inner marketer.

* Stat from the Direct Marketing Association


What should I have with me for the workshop?

Have pens and paper to make notes and for the interactive elements of the workshop. I'll give you a peek into my email marketing software, Constant Contact.

How can I contact you with any questions?

You can either email me at minal@marketingbyminal.com or give me a call on 07766 222344.

What's the refund policy?

Refunds will not be given. 

Can I update my registration information?

Yes, you can do that. 

Is my registration fee or ticket transferrable?

Yes, you can absolutely transfer your ticket to someone else. I will not be able to refund you, so if you do need to sell your ticket, you will need to do that directly with the person to whom you are making the transfer. All I ask is that you tell me at least 24 hours before the day and send me the details of the person to whom you're transferring your ticket.

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