Power Play: Influencers + Brands + Insta-Commerce
The changing influencer landscape continues to develop relationships between brands, content and collaborators. A new school of digitally-savvy influencers are moving product for brands via the perfect balance of authenticity and real results, but new developments in app functionality - in sync with an ever-changing fashion landscape - promise more change on the horizon. What will be the lay of the land for 2017?
Rachel Arthur, Fashion, Business & Technology Journalist, Freelance
Krista Neuhaus, Director of Digital Marketing, Kate Spade & Company
Nicolas Pickaerts, Commerce Director, MATCHESFASHION.COM
Olivia Herron, VP of Account Management, Curalate
Date: March 12, 2017
Time: 12:30pm - 1:30pm
Location: Hangar Lounge, 318 Colorado St, Austin, TX, 78701
Entrance to the Fashion House is first-come-first-served.
SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW
More information on Decoded Fashion House @ SXSW
09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM
11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND
12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE
1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE
2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY
3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS
5:00 - 6:00pm - GET REAL: WHAT’S THE POINT IF IT DOESN’T DRIVE ROI?
6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE
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When & Where
We fuel innovation by scouting the best new tech from around the world and bringing it to fashion, beauty and retail brands.
The Decoded Fashion Summit launched in 2012 as the first global event series and networking community encouraging entrepreneurship and advancing innovation in Fashion & Retail. Its events are based in New York, London and Milan and include summits, tech expos, startup competitions and hackathons for Fashion.