Power Tools: Leverage Data and AI Effectively

Power Tools: Leverage Data and AI Effectively

Join us this July to explore how you can take charge with CRM and AI tools

By Women in Tech York

Date and time

Thu, 10 Jul 2025 18:00 - 21:00 GMT+1

Location

Revolution York Restaurant, Bar, Club

1 Coney Street York YO1 9QL United Kingdom

Refund Policy

No Refunds

Agenda

6:00 PM - 6:30 PM

Registration opens


You can arrive at any time during registration - this time is to allow attendees to check in, get a drink and chat. We don't formally start the event until 18:30.

6:30 PM - 6:40 PM

Welcome & Housekeeping

6:40 PM - 7:20 PM

CRM (Customer Relationship Management) Using your data against you!

Roy Gibson


An introduction into the world of CRM, the data the systems hold and what they try to make us do... We'll take a look at examples from the industries I've worked in, B2C, Higher Education and third-s...

7:20 PM - 8:00 PM

Buffet & Break

8:00 PM - 8:40 PM

AI as Your Assistant, Not Your Replacement: A Critical Approach

Vira Larina


This interactive session provides a framework for thinking critically about AI in daily life and work environments. We'll explore concrete examples of both effective and problematic AI use, demonstra...

8:45 PM - 9:00 PM

Event close

About this event

Welcome to Women in Tech York's July event!


Who are we?

Women in Tech York is a community! We're made up of individuals studying, working or interested in technology. We run events where attendees can share their knowledge and interests, as well as encourage and empower one another whilst building their network.

Our events are not exclusive to women; absolutely everyone is welcome. You also don't need to be a coder or consider yourself technical to get something out of our events.

Events run on the 2nd Thursday of the month.

We welcome all students and career-changers who are interested in learning more about tech and careers in the industry.

As always, there will be a free buffet (vegan options available) thanks to our amazing sponsor Isotoma. Please let us know about allergies in advance.


Our Goals

Our monthly events are designed to compliment our goals:

Feel included – Join a space where everyone is welcome.
Explore your options – Discover new paths, ideas, and tech.
Grow your network – Connect with like-minded people
Learn something new – Gain insights from speakers, panels, and discussions.

Because we mix up the format each month, some events will be more social, while others might focus on talks or structured networking.


This month...

We'll be discussing the power of CRM and AI tools with professionals Roy Gibson, CRM and Outcomes Data Manager at the Canal and River Trust and Vira Larina, Vice President of Engineering Services at Miratech.

This month our event is designed to help you Explore your options.


About this month's speakers

Roy Gibson is a seasoned professional in data management and digital marketing, currently serving as the CRM and Outcomes Data Manager at the Canal and River Trust. Since June 2022 Roy has been responsible for overseeing customer relationship management and analysing outcomes data to enhance the work of the Canel and River Trust.

With 16 years of technology experience and a track record of leading global teams, Vira Larina currently directs a Business Unit at a Global IT Consulting company, managing a portfolio of more than 60 projects while studying AI for business at Oxford. As someone who holds dual master's degrees in Engineering and Business Administration, Vira is driven by not just technology itself but its potential to enhance and empower human capabilities. She describes herself like Alice in Wonderland, finding herself exploring a world of endless possibilities where technology meets imagination. Just as Alice discovered magical transformations in her wonderland, Vira is fascinated by how AI is transforming our world today.


Speak for us!

Submit your talk details here - we review them with our team and vote for the talks we'd like to hear the most. All talk details are anonymised prior to voting to ensure a fair process.


Nervous about joining?

We're a very friendly group! If you'd like to chat to us beforehand you can join our Slack and LinkedIn communities or contact us directly via social media or email if you have any questions.

FAQS

Can you cater for allergies and dietary requirements?

We will always do our best to cater for everyone. If you let us know about your requirements at least 4 days in advance we'll pass them on to the venue and ask them to accommodate. We order a vegan buffet by default.

If you have any concerns about the food on the night then please speak to a member of staff. Nutritional information can be found on Revolution's website. We usually order a buffet which typically includes mini burgers, fries, salads, garlic bread and small snacks. If you need to know what food will be provided ahead of time then please let us know.

Is this event accessible?

  • The room booked for this event is upstairs, but can be accessed by a lift. Please contact Revolution to confirm access to the lift.
  • We usually use Google Slides and can turn on captions if required
  • W e ask our speakers to use the microphones provided.
  • We have exclusive access to the upstairs toilets - please note there are 2 steps up to access these toilets specifically, though other toilets are available.
  • You know your needs best - we've added an option on our order form for any adjustments or requirements you want to let the organisers know about in advance. We will do our best to ensure a fair and comfortable experience for everyone.

Is this event inclusive ?

We try our best to make sure everyone feels included, welcome and comfortable at Women in Tech York events

  • Pronoun stickers are available for everyone (if your pronoun isn't provided please let us know and we'll get more created to include you).
  • Red camera badges are available to indicate that you don't want to be photographed.
  • Music is kept to a low volume.


Getting here

If you're unsure how to get to Revolution check out the Getting Here section of our website - we've added information on car parks, buses and bike paths around York.

What are donations for?

Donations cover the cost of running the events, until we can find a third sponsor. Please note that we are not a registered charity.

The suggested donation amount is £8 - £12. The cost per attendee (not including costs covered by sponsors) is approximately £8, and, as not everyone will be in a position to contribute, it would be greatly appreciated if those in a position to cover the costs for an additional person could do so. This will hopefully prevent us from having to charge a fixed amount in future, if we're unable to find another sponsor.


Code of Conduct


The short version of our code of conduct is be respectful. Everyone here is part of our community. We do not tolerate any form of harassment or abuse.

If you'd like to see the full code of conduct, please view it on our website https://www.wityork.org.uk/conduct or email WomenInTechYork@gmail.com for more details.

Frequently asked questions

When should I arrive?

Any time during registration - we don’t formally start the event until the Welcome (see agenda above for timings for this event). You are also welcome to join us during the break - please indicate you don't require food when booking your ticket.

Is it okay to leave early?

Of course! Please feel free to leave during the break. If you know you'll need to leave early in advance please indicate you don't require food when booking your ticket.

What if I have to cancel?

We understand that sometimes life happens, and you won't be able to attend. Where possible please cancel at least 48 hours in advance so we can adjust numbers to reduce waste. You can cancel via Eventbrite, or get in touch with us via any of the methods above. Please note donations are not refunded.

What time do you finish?

We have use of the venue until 21:00, so events aim to finish 10 - 15 minutes before that. We appreciate that people have other commitments and may need to get home, so there's no post-event activity planned. If you'd like to continue the night, the bar is typically open later.

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On Sale 13 Jun 2025 at 09:00