San Francisco, California
London, United Kingdom
Power up your PR: engaging the media for SMEs
You’ve got a great business, you do amazing work and you want to tell the world about it. But you don’t know where to start when it comes to engaging the media, and creating a buzz.
There are so many businesses out there, why should anyone sit up and take notice of yours?
This workshop will teach you the basics of how to target the right journalists, tell your stories in an interesting way and stay relevant in a busy marketplace. We’ll give you a crash course in the dos and don’ts of pitching to the media, using that content in your marketing, and working your social media channels like a pro.
The workshop will cover:
- What journalists want and what their publications need
- How to find the right angle for your story and deliver an effective pitch
- The secret to writing a great press release
- Working the results on social media
- Positioning yourself as an industry expert
Course Tutor: Kate White
Kate White is the director of media communications company, Front Page Media UK. Having worked in the national press for 15 years, Kate is an experienced journalist and has been sent a lot of bad PR during her career. She was the news editor for Inside Soap magazine for almost a decade, and has written for a range of publications as a freelance writer. When she moved to Norfolk in 2014, Kate’s mission was to make Front Page Media UK the home of good PR and great copywriting. Using her knowledge of being both sides of the journalist/PR divide, Kate has created this workshop to help those starting on their business journey to communicate with the press correctly from day one.
More information can be found at: www.frontpagemediauk.co.uk
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