San Francisco, California
London, United Kingdom
Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change
A witty, insightful, and groundbreaking take on one of the most urgent questions of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? The book is a synthesis of over 500 sources and interviews with experts in psychology and decision making (including Daniel Kahneman, Paul Slovic, Daniel Gilbert, Anthony Leiserowitz, Dan Kahan) climate scientists (including James Hansen, Michael Mann, Gavin Schmidt, Sir John Houghton) and leading figures from political, campaigning and faith networks. George Marshall also spoke extensively with people who oppose action on climate change – including a raucous evening as the guest of the Texan Tea Party.
George Marshall is one of the most interesting, challenging and original thinkers on the psychology of our collective climate denial - Naomi Klein
Intriguing- London Review of Books
Intelligent and genial-Washington Post
Illuminating and important- Dr James Hansen
Deliciously nutty – Independent
Wonderfully clear-eyed- Toronto Globe and Mail
Some of the key questions he explores include:
How will extreme weather events affect our attitude to
climate change, and could they make us less concerned, not
Is climate change the perfect cognitive challenge - or do we
just choose to see it that way?
Can we learn from the psychology of conviction and religion?
He argues that our psychological and cultural framing of climate change has been the dominant factor in shaping the public debate and has led us to makes serious mistakes in national and
international policy. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired, our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. In the end, Don’t Even Think About It is about both climate change and the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.
Over the past 25 years George Marshall has worked at all levels of the environmental movement, including many years in the US as a senior campaigner for Greenpeace US and the Rainforest Foundation. Working though the Oxford based Climate Outreach and Information Network, the charity he founded in 2004, he has become one of the leading European experts in climate change communications. He is a lead advisor to the Welsh Government and has led academic, government and campaign trainings around the world. You can see George on Youtube – How to Talk to a Climate Denier, in a TED format, or read his blog at www.climatedenial.org
When & Where
UCL, Medical Sciences Building - Medical Sciences 131 A V Hill LT (entrance to the building is at the end of Malet Place, opposite the Print Room Cafe)
WC1E 6BT London
Thursday, 20 November 2014 from 17:15 to 18:45 (GMT)
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UCL Department of Political Science
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