PPC Advertising for Online Businesses - All Platforms and Social Media

Master PPC Advertising across all platforms & social media—boost traffic, reach, and conversions online.

Overview:

The PPC Advertising for Online Businesses – All Platforms and Social Media course delivers straight-to-the-point strategies for those looking to sharpen their digital advertising game. From Google Ads and Bing to Facebook, Instagram, YouTube, LinkedIn, and even TikTok, this course dives deep into platform-specific tools and campaign optimisation methods that matter. Whether you're running an eCommerce brand, service-based site, or affiliate venture—this is built to suit today’s online advertising pace.

Avoiding fluff and overused jargon, this course teaches clear, data-focused PPC approaches that actually work. Learn how to manage ad budgets, spot low-performing assets, and scale winners—without needing to “tick boxes” or fall into the trap of “best practices” that don’t deliver. You’ll understand how to create performance-driven campaigns that drive results, with insights tailored for business owners, freelancers, or those working in online marketing teams.

Learning Outcomes:

• Understand how PPC works across all major digital platforms.
• Learn how to manage and adjust daily ad spending efficiently.
• Identify high-performing keywords and audience targeting options.
• Analyse campaign data to improve ad performance and conversions.
• Set up and optimise search, display, and video ad campaigns.
• Use split testing to improve ads across social media platforms.

Who is this Course For

• Online business owners seeking better ad performance and results.
• Freelancers managing client campaigns across digital ad platforms.
• Affiliate marketers wanting higher ROI through paid advertising.
• Start-up teams building cost-effective awareness and customer growth.
• E-commerce sellers scaling traffic through Google and Meta Ads.
• Content creators promoting offers via TikTok, YouTube, and Instagram.
• Marketing students learning platform-specific PPC strategies effectively.
• Digital agencies onboarding new advertisers into social ad ecosystems.

Career Path:

• PPC Specialist – £28,000 to £36,000 per year
• Digital Marketing Executive – £26,000 to £34,000 per year
• Social Media Advertising Manager – £32,000 to £45,000 per year
• Paid Media Analyst – £30,000 to £42,000 per year
• Online Marketing Consultant – £35,000 to £50,000 per year
• E-commerce Advertising Manager – £38,000 to £55,000 per year