Pay Per Click is well-known as an advertising platform (previously Adwords which is now Google Ads) but few know how it really works which can be costly if you are a beginner. It can be quite a complex topic to understand and costly to implement, which is why we designed this course to help make the complex simple.

In this course, we break down what Pay Per Click adverts are, how your potential customers might find your product when using a search page, and what keyword terms they might use as part of their customer-journey. We also look at the bidding model behind the giant and common mistakes that can cost a lot.

We also look at Google Ads (previously known as Adwords) and the other advertising options within this platform.

WHAT YOU WILL LEARN:

• How Pay-Per-Click adverts work, why you would use this marketing tactic and when you would use it.
• Best practice Pay-Per-Click adverts
• The variations of Pay-Per-Click advertising
• What needs to be included when creating a Pay-Per-Click advert.
• How to use the Google Ads dashboard
• Beginner level of understanding bidding strategies

WHAT WILL I GET?

• Create your own advert
• Exclusive access to downloadable resources such as templates and checklists
• B2B and B2C case studies and examples
• Up-to-the-minute trends
• Recording of the lessons to watch-again
• PDF of the course material
• Support and personable guidance throughout the live course
• A certificate of completion showcasing your achievement

DURATION: 2 hours with a 10-minute break

TIMES: See tickets for dates and times available.

• 10-12.10pm
• 12-2.10pm
• 5-7.10pm
• Saturdays 10-12.10pm

All times are based on GMT/BST. Find the timezone that works for you.

WHO IS THIS FOR?

This course is ideal for small business owners, and marketing, design and digital professionals who want a better understanding of what Pay-Per-Click advertising is and how it works.

LEVEL/PREREQUISITE

This course is for beginner to intermediate levels. You do not need to have previous experience of Pay Per Click advertising but it will help if you familiarise yourself with the search engine pages to prepare any questions you may have.

WHAT PAST ATTENDEES SAY:

"It was great training, very professional, pleasant to follow and exhaustive. It was well-structured and didactic. Thank you. "

Marketing Manager, Arjowiggins

"Kathryn’s teaching style is exemplary, she delivers the content enthusiastically, all of which is highly relevant and immediately applicable to all sectors. Having attended many courses and conferences on digital marketing over the years Kathryn’s stands head and shoulders above the rest."

Marketing Manager, Kings Place

Think King training: How it works

All courses are live, bite-size condensed learning, delivered by experienced marketers securely online. Students can ask questions and get real-world practical tips and relevant case studies.

After each session, students receive the material and access to the recording of that training session to download. Plus any accompanying templates, checklists or guides that support this training, and practical takeaways to put your learning into practice immediately.

Learn more about Think King training here.