PPC or SEO? How to Choose and Combine the Right Channels

Choosing between PPC and SEO can feel like a marketing tug of war. Both have their strengths, but knowing where to invest your time and budget is key to getting the best results. And while they can work independently, the real magic happens when they work together.

In this session, we’ll cut through the jargon and focus on what really matters. You’ll discover how each channel works, when to prioritise one over the other, and how to make them complement each other for stronger performance. We’ll also cover the biggest mistakes organisations make when running PPC and SEO side by side, and how to avoid them.

Here’s what we’ll explore together:

• The pros and cons of PPC and SEO in plain English
• How to decide the right split for your budget and goals
• Ways to combine both channels for maximum impact
• How to track performance and measure ROI effectively

We’ll also be sharing resources to help marketers, so register on Eventbrite today to reserve your space on this live webinar.

The host of this webinar will be Will Roberts, Founder & Managing Director of WebBox.

Will believes passionately that delivering a relentlessly responsive service is one of the key drivers to the continued growth of WebBox. Having started WebBox in 2008 - during the financial crash, from his spare bedroom, while a student at Glamorgan University - his entrepreneurial and problem-solving approach allows him to get to the heart of the client’s requirements while keeping abreast of the latest industry developments.