PR 101: How to prepare for a crisis
What do you do when you're KFC and you run out of chicken? What do you do when you're Aldi and you get sued over a caterpillar? What happens when people start eating your laundry detergent pods?
A crisis can come from anywhere. Sometimes it's predictable, sometimes it's, well, Tide pods.
As a business leader, crisis communications can sound like the dark arts of PR. But it isn't. It's just about having a plan and being prepared.
Join us for the next PR 101 where we'll talk about about how to prepare for a crisis.
Host Paul Stollery, co-founder of Hard Numbers, will be joined by Kate Hartley, co-founder of Polpeo, and Paul Brannon, crisis advisor at Hard Numbers and founder of Rose & Spencer Consulting.
We'll hear about:
- How to build a crisis comms plan
- How to simulate a crisis with your leadership team
- The steps you can take today to prepare for that crisis on the horizon that keeps you up at night
PR 101 is a free tutorial series run by Hard Numbers, the performance-driven PR agency. The session is for founders, business leaders, and communications professionals.
